SYS-CON Media (www.sys-con.com), the world's leading i-technology media company, announced today that the first branded blogging community, www.blog-n-play.com (TM), will go beta on February 15, 2005, to coincide with the opening day of the Web Services Edge 2005 East International Web Services Conference & Expo (www.sys-con.com/edge2005east).

SYS-CON will announce the news to its subscribers and registered readers before the beta date, allowing them to pick their blog names. SYS-CON's new www.blog-n-play.com site will offer branded blogs to its 16 leading i-technology magazines. SYS-CON's fully customized branded blogs will be powered by Blog-City (www.blog-city.com), one of the most sophisticated and feature-rich blog engines in the world, and directly integrated into SYS-CON's Web site. What makes SYS-CON's offer unique is that the company is planning to publish all of its reader blogs in addition to the columns of its regular contributing writers and editors.

"We recently shared www.blog-n-play.com internally with our family of writers and editors with a sign-up count of more than 1,000 new blog sites within the first 24 hours," said Fuat Kircaali, founder and CEO of SYS-CON Media. "SYS-CON is pleased to introduce the branded blog concept to the i-technology community, and we anticipate the concept of getting published, let's say on the pages of JDJ will be an attractive blogging option to many of our readers."

With SYS-CON's branded blogs, the readers of the company's 16 leading magazines can now eaily setup their free blogs and start using them within minutes. Many experienced bloggers already started to register aliases at www.blog-n-play.com where they mirror the content of their existing blogs to a new SYS-CON branded address. This gives the users of SYS-CON's branded blogs instant access to up to two million readers per month, which no other blog site can offer.

About SYS-CON Media

SYS-CON Media, listed in Inc 500 three years in a row as the fastest-growing privately held media company in America, is the world?s leading publisher exclusively serving i-technology markets. SYS-CON?s well-known and respected magazine titles include: JDJ (www.javadevelopersjournal.com), .NET Developer?s Journal (www.dotnetdevelopersjournal.com), LinuxWorld Magazine (www.linuxworld.com), Web Services Journal (www.wsj2.com), Wireless Business & Technology (www.wbt2.com), XML-Journal (www.xml-journal.com), WLDJ (www.wldj.com), WebSphere Journal (www.webspherejournal.com), Linux Business Week (www.linuxbusinessweek.com), MX Developer?s Journal (www.mxdevelopersjournal.com), ColdFusion Developer?s Journal (www.coldfusionjournal.com), PowerBuilder Developer?s Journal (www.sys-con.com/pbdj), IT Solutions Guide (www.sys-con.com/it), and ISSJ - Information Storage & Security Journal (www.issjournal.com).

Each month SYS-CON Media reaches over two million i-technology professionals through its specialty journals, magazines, books, conferences, education programs, and the SYS-CON interactive portal with more than 100 Web sites at www.sys-con.com.

About SYS-CON Events, Inc.

SYS-CON Events, Inc. (www.sys-con.com/edge) is the world?s leading producer of i-technology developer conferences and expositions. SYS-CON Events? Web Services Edge 2005 East - International Conference & Expo, will take place February 15-17, 2005 at the Hynes Convention Center in Boston, MA.

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All company and product names may be trademarks or registered trademarks of their respective companies in the United States and other countries. SYS-CON is independent of Sun and all other companies mentioned in this press release. LinuxWorld is the registered trademark of International Data Group, Inc. SYS-CON is using the mark pursuant to a license agreement from IDG. blog-n-play is a registered trademark (78553120) of SYS-CON Media.