Sure, Oracle has its award-winning Fusion Middleware SOA-driven tools to integrate these sources. And Oracle already has a roadmap that ultimately merges/migrates its acquired customers into the Oracle fold. But what does an organization do while its waiting for the Fusion-driven SOA effort to reach critical mass before users can get the answers they need? Just wait? And should we tell this same organization to wait for the ERP migration to be completed before it tries to launch new information-driven initiatives? Of course not. As the kissin' cousin of databases and applications and the next door neighbor of SOAs and portals, mashups are the nimble-and-quick complement to these larger efforts. Mash and publish, growth and innovation continues.