PUERTO VALLARTA, MEXICO -- (MARKET WIRE) -- 03/30/07 -- Viva World Trade, Inc. (PINKSHEETS: VVWT) (the "Company" or "Viva") and its Mexican subsidiary Canmex Imports ("Canmex"), the exclusive importer and national distributor of the "mike's hard lemonade" brand family in Mexico, is pleased to announce the appointment of Mr. Jon Duncanson as the Company's Vice-President of Public Relations.

Mr. Duncanson joins the Company with over 20 years of journalism and media experience. After graduating with a journalism degree from the University of Minnesota, he began his career as a photographer with UPI and Time Magazine in 1983. He went on to become a well respected reporter and news anchor at several leading TV stations across the country including WDIO-TV in Duluth, Minn. (1984-85), WFTV-TV in Orlando, Fla. (ABC 1985-88), KCRA-TV in Sacramento, Calif. (NBC 1988-92), WBBM-TV in Chicago, Ill. (CBS 1992-95), and WFLD-TV Chicago, Ill. (FOX 1995-98).

Jon is most proud of his work in the field, winning an Emmy Award for his coverage of the Tsunami in Banda Aceh, Indonesia. He also received 3 Emmy Awards for his covering of the wars in Bosnia and the former Yugoslavia. In 1994, his efforts were documented in the French film "The Troubles We've Seen - A History of Journalism in Wartime," by academy award-winning director Marcel Ophuls. The film received the International Critics' Award at the Montreal World Film Festival.

Prior to his career in journalism, Jon was hired by the environmental organization Greenpeace International. As media director he was featured in Rolling Stone Magazine for his success in pushing the global organization toward adopting a more clearly focused corporate outlook in meeting their high profile environmental campaign objectives.

"Jon is a very important addition to the Viva/Canmex team. His unique experiences as a news media insider, his established network of U.S. and international contacts, and his obvious passion for Mexico will enable him to market and promote our Company like no other. I look forward to working closely with him as we expand our marketing efforts," said Neil Mikkelsen, President & CEO.

About Viva World Trade, Inc.

Viva World Trade, Inc. is an importer and distributor of premium alcoholic beverages in Mexico. Viva and its Mexican subsidiary Canmex Imports are the exclusive importer and national distributor of the "mike's hard lemonade" brand family for the country of Mexico. "mike's hard lemonade" is one of North America's favorite and most successful flavored alcoholic beverages. The Company's shares are traded over-the-counter on the Pink Sheets -- Trading Symbol: VVWT.

Disclaimer: Portions of this press release include "forward-looking statements," which may be understood as any statement other than a statement of historical fact. Forward-looking statements contained in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may vary materially from management's expectations and projections expressed in this press release.

For further information, contact:
Mercantile Ascendency, Inc.
Thomas Collins
Investor Relations
Tel: (214) 461-3500
Email: tcollins@mercantileascendency.com

Viva World Trade, Inc.
Neil Mikkelsen
President & CEO
Tel: (52) 322-209-0837
Email: contacto@canmeximports.com

To learn more about Viva World Trade, Inc., visit www.vivaworldtrade.com