In my opinion, one of the Adobe’s most important goals in regards to adoption of Flash-related technologies is to get attention of the enterprise architects and developers.
I often speak about Flex in front of the Java audiences. At the time of this writing I do not work for Adobe, but I like their Flex technology, and often play a role of a volunteer Flex evangelist. During such meetings I’ve noticed that the vast majority of the enterprise developers assumes that Flash is useful only for creating and playing animations, splash intro screens or online ads. They do not see it as a serious tool applicable for running GUI of enterprise Web applications. The press speaks about Flash Player, Flash Animation Engine, Flash media authoring tool… Not too many people realize that Flash is a virtual machine, that runs literally on each available platform, has a small footprint and runs compiled program files. These files can be produced by pure Flash developers, by developers that use Flex, or by people using Open Laszlo. I’m sure there might be some other less known tools that can also generate these .swf files for Flash virtual machine.
To change this perception, Adobe should modify the name of the Flash Player to something like Flash VM or Flash Player VM. Their marketing department should find a way to add these two letters to all product brochures and other advertisements. It won’t happen overnight, but people need to start getting used to the fact that it’s not a toy, but a VM that plays a role similar to Java, offers an easy integration with Java, and is also a cross-platform programming environment.
About Yakov Fain Yakov Fain is a managing principal of Farata Systems, consulting, training and product company. He has authored several Java books, dozens of technical articles. SYS-CON Books released his latest co-authored book , "Rich Internet Applications with Adobe Flex and Java: Secrets of the Masters" in Spring 2007. Sun Microsystems has nominated and awarded Yakov with the title Java Champion. He leads the Princeton Java Users Group. Yakov teaches Java and Flex 2 part time at New York University. He is an Adobe Certified Flex Instructor and an Editor-in-Chief of Flex Developers Journal.
Aviao wrote: I could not
agree with the author on
the "Flex" product. I am
both a Java and Flash
programmer for years. I
have develop software
using Flex. The result is
very disappointing. That
product is handicapped
that it could not acheive
the same effect of Flash
even with the same code.
I like Flash but I really
hate Flex. For any
serious developer, I
would advice you to use
Flash directly, Java or
even .Net (Expression) to
replace Flex. Seriously.
ShadoeKnight wrote: I
don't think its really
necessary to change the
consumer portion of the
framework just to change
the developer
perceptions. The
developers will read
about the changes in
Flash or see them in
conventions and bring
them back to their
respective businesses. We
don't need to confuse the
downloading public with
the details of our world.
Word has a way of getting
around. Our team is
already contemplating a
complete rewrite of our
site in Flash and it
hasn't even been released
yet.
Dev Lord wrote: With the
emerging of the Flash
Platform, it should be
re-brand the Flash Player
to something like Flash
VM or Flash Engine to
better describe the
potential power of Flash
and Flex technologies.
I am expecting the launch
of Apollo project and
hence I think it is
necessary to re-brand the
Flash Player to match the
upcoming universal
client.
James Simmons wrote: As a
Linux user, Flash is the
bane of my life. Not
because Flash isn't
supported on Linux, but
because it IS supported,
and supported very very
badly. When I'm surfing
the web on my home
computer if I come to a
site that has Flash more
than half the time the
browser crashes. You
cannot imagine how
frustrating this is. To
give just ONE example my
wife wants to print off
recipes from the Food
Network site, which has
Flash advertisements.
What I have to do to
accomplish this in Linux
is to use dillo, a very
minimal browser that does
not support Flash,
JavaScript, or printing.
I use dillo to open the
printer-friendly version
of the recipe, then copy
that URL to Mozilla and
print it out.
I have tried uninstalling
Flash and installing the
latest Flash from the
website. Basically none
of this works....
ark wrote: Many of us
already are well aware
that Flash is 'not a
toy'. In the last 2-3
years the (large)
organisation where I work
has adopted a 'Java or
Flash' policy for writing
apps that will be
delivered via a browser,
with development teams
being free to choose the
best tool for the job. In
90% of cases Flash is now
being chosen and I expect
that to rise to closer to
100% in the next year. In
short, no rebranding is
required, Flash has
already won this battle
in the minds of many of
us.
ark wrote: Many of us
already are well aware
that Flash is 'not a
toy'. In the last 2-3
years the (large)
organisation where I work
has adopted a 'Java or
Flash' policy for writing
apps that will be
delivered via a browser,
with development teams
being free to choose the
best tool for the job. In
90% of cases Flash is now
being chosen and I expect
that to rise to closer to
100% in the next year. In
short, no rebranding is
required, Flash has
already won this battle
in the minds of many of
us.
SYS-CON Australia News
Desk wrote: To change
this perception, Adobe
should modify the name of
the Flash Player to
something like Flash VM
or Flash Player VM. Their
marketing department
should find a way to add
these two letters to all
product brochures and
other advertisements. It
won't happen overnight,
but people need to start
getting used to the fact
that it's not a toy, but
a VM that plays a role
similar to Java, offers
an easy integration with
Java, and is also a
cross-platform
programming environment.
From Application
Virtualization to Xen, a
round-up of the
virtualization themes &
topics being discussed in
NYC June 23-24, 2008 by
the world-class speaker
faculty at the 3rd
International
Virtualization Conference
& Expo being held by
SYS-CON Events in The
Roosevelt Hotel, in
midtown
It's only taken Borland
two years but it's
finally dumped its
CodeGear tools division,
responsible for Borland's
hereditary JBuilder,
Delphi and C++ Builder
lines as well as its new
web ventures into PHP and
Ruby, said to be used by
7.5 million developers.
Embarcadero Technologies
is b
According to Sean Walsh,
President and CEO of
Skyway Software, 'Our
Skyway Community is
thriving and our members
are very talented. We
truly look forward to
their RIAs submittals and
Skyway Builder extensions
and are excited that all
of the contributions will
benefit the entire Skyway
Skyway Software announced
a strategic partnership
with SpringSource. In
this technology
partnership, Skyway
Software becomes an
application-delivery ISV
certified by SpringSource
and integrates Spring
into Skyway Visual
Perspectives, its
end-to-end application
development and delivery
Brian Stevens, the Chief
Technology Officer and
Vice President of
Engineering of Red Hat,
delivered his
Virtualization Keynote
'The Future of the
Virtual Enterprise' at
SYS-CON's Virtualization
Conference & Expo 2007
West in San Francisco.
'Virtualization is the
hottest subject today,
Red Hat is a trusted
open source provider.
Red Hat offers enterprise
customers a long-term
plan for building
infrastructures on the
quality and innovation of
open source. Combining
open source operating
system platform, Red Hat
Enterprise Linux,
together with
applications, management
SUBSCRIBE TO THE WORLD'S MOST POWERFUL NEWSLETTERS
SUBSCRIBE TO OUR RSS FEEDS & GET YOUR SYS-CON NEWS LIVE!
Click to Add our RSS Feeds to the Service of Your Choice:
In my opinion, one of the Adobe’s most important goals in regards to adoption of Flash-related technologies is to get attention of the enterprise architects and developers.
About Newsfeeds / Video Feeds
.gif)
From Application
Virtualization to Xen, a
round-up of the
virtualization themes &
topics being discussed in
NYC June 23-24, 2008 by
the world-class speaker
faculty at the 3rd
International
Virtualization Conference
& Expo being held by
SYS-CON Events in The
Roosevelt Hotel, in
midtown 
It's only taken Borland
two years but it's
finally dumped its
CodeGear tools division,
responsible for Borland's
hereditary JBuilder,
Delphi and C++ Builder
lines as well as its new
web ventures into PHP and
Ruby, said to be used by
7.5 million developers.
Embarcadero Technologies
is b
According to Sean Walsh,
President and CEO of
Skyway Software, 'Our
Skyway Community is
thriving and our members
are very talented. We
truly look forward to
their RIAs submittals and
Skyway Builder extensions
and are excited that all
of the contributions will
benefit the entire Skyway 
Brian Stevens, the Chief
Technology Officer and
Vice President of
Engineering of Red Hat,
delivered his
Virtualization Keynote
'The Future of the
Virtual Enterprise' at
SYS-CON's Virtualization
Conference & Expo 2007
West in San Francisco.
'Virtualization is the
hottest subject today,
Red Hat is a trusted
open source provider.
Red Hat offers enterprise
customers a long-term
plan for building
infrastructures on the
quality and innovation of
open source. Combining
open source operating
system platform, Red Hat
Enterprise Linux,
together with
applications, management
