Powered, a leading provider of social marketing programs that drive measurable business results, today announced that it will be exhibiting at the Shop.org Annual Summit, taking place September 15 – 17 at the Mandalay Bay Resort and Casino in Las Vegas. Summit attendees can visit Powered at booth #124 to learn how to immediately deploy intelligent social marketing programs that bridge the gap between customer awareness and conversion to deliver real ROI. Retailers in search of a social marketing strategy can tap Powered’s technology and program expertise to quickly build fully-managed online communities that use relevant content as a catalyst for driving deep consumer engagement.

“Consumer-to-consumer connections have never been stronger than they are today,” said Ken Nicolson, CEO of Powered. “Retailers are searching for an effective way to capitalize on these connections to drive brand and sales impact. Powered is at the forefront of social marketing, and we’ve managed and measured these programs for Sony Electronics, HP and other leading consumer brands for years. We’re looking forward to speaking with Shop.org attendees about the most evolved social marketing solution available today, along with the best practices that truly drive sales.”

Powered offers retailers the complete package needed for social marketing success: managed community solutions; relevant engagement; insightful measurement; and dedicated expertise. Brands using Powered see, on average:

• $63 in revenue for every $1 spent on social marketing programs
• 5X the average ROI of direct marketing
• 30X the average ROI of traditional media advertising

To date, Powered’s social marketing programs have driven nearly 100 million consumers to client sites and generated nearly $1 billion in incremental sales. Nearly 7 million consumers, eager to connect with their peers, have registered and engaged with Powered-supported brands online.

About Powered Inc.

Austin-based Powered Inc. is the market and technology leader in social marketing solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social marketing to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered works with respected brands including HP, iVillage, Motorola, RadioShack, and Sony among others. For more information, please visit www.powered.com.