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TOP LINKS YOU MUST CLICK ON AJAXWorld News Desk Tealium Announces Tealium TrackEvent for RIA
Gives Users the Power of Control
By: RIA News Desk
Aug. 15, 2008 02:30 PM
Tealium TrackEvent has been designed to work with any tag-based web analytics solution, including Omniture, Unica, Coremetrics, Google Analytics, and others. It allows web developers to send generic RIA calls from their applications. It then provides business users with an interface to transform these calls into requests specific to their web analytics solution. As a result, web developers no longer are required to have detailed knowledge of the web analytics tools. Instead, business users and web analytics practitioners can translate generic data generated from RIA sites into specific web analytics requests. The result is a faster, more customized implementation of web analytics which requires minimal work from web development perspective. This is because business users will be able to fine-tune the implementation without constant reliance on the development team. "Tealium TrackEvent decouples web development from web analytics implementation projects," said Mike Anderson, co-founder at Tealium. "Once a task that could only be performed by web developers, Tealium TrackEvent now lets business users control the web analytics implementations of complex Flash, Flex and Ajax sites." An added benefit of Tealium TrackEvent is that it significantly shortens the web optimization cycle. This is because business users can now fine-tune RIA implementations without re-involving their development teams. Tealium TrackEvent is available effective immediately. About Tealium:
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Tealium Incorporated, a provider of high-end, results-oriented Web analytics consulting, announced the availability of Tealium TrackEvent, a solution designed to decouple development from web analytics implementation of rich internet applications (RIA) such as Flash, Flex and Ajax sites.
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