Today, offerings such as Amazon Web Services' Elastic Compute Cloud (EC2) are providing a new model for on demand compute resources based on virtual machines. Virtual appliances are a natural deployment vehicle for this type of infrastructure, allowing a clean separation between the memory, compute, and storage resources managed by the appliance provider and the complete software stack managed by the end user. Virtual appliances also allow a simple transition from internal virtualization clusters to outsourced providers, enabling capacity spikes to be handled.

This session will showcase the tremendous flexibility, scalability, and financial savings that result from leveraging virtual appliances and cloud computing. Billy Marshall, CEO and founder of rPath will present a real life case study on KnowledgeTree, a document management provider, to examine the implementation of this strategy.

Marshall joins a star-studded lineup covering the hottest IT topic for years, with IBM, Microsoft, Google, Yahoo, Intel, HP and Amazon all offering, using or developing high-end computing services typically described as “cloud computing” - through which massively scalable IT-related capabilities are provided as a service using Internet technologies.

Forrester Research analyst James Staten calls cloud computing "classic disruptive innovation - where the mainstream dismisses the product and small companies have time to create a real differentiated value." But there are so many offerings just now that what infrastructure architects are looking for above all is a set of organizing principles they can use to guide them in choosing between them all.

Such principles. and a host of associated topics, will be addressed in San Jose by:

The sessions are all listed here.

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Speaker Bio: Billy Marshall is CEO and Founder of rPath. Billy is the industry's leading voice in driving adoption of virtualization and virtual appliances to accomplish rPath's mission. Under Billy's leadership, rPath was the first company to offer products for the creation, distribution, and maintenance of applications as virtual appliances. Prior to founding rPath in 2005, Billy was Vice President of North America Sales for Red Hat where he also conceived and oversaw the launch of Red Hat Network, the platform that enabled Red Hat’s subscription revenue model.

Conference Faculty - A Who's Who of Virtualization Technology Rock Stars!
International Virtualization Conference & Expo faculty alumni include such notable speakers as: Bret Adam (rPath), Deepak Alur (JackBe), Theo Beack (BEA Systems), Kevin Brown (Kidaro), Donato Buccella (Certeon), Bob Buffone (Nexaweb), David Christian (MindBridge), Jonathan Clark (Thinstall), Ariel Cohen (Xsigo Systems), Andrew Conte (APC), Simon Crosby (Citrix Systems), Kurt Daniels (Parallels), Sujil Das (Mellanox Technologies), Kevin Epstein (Scalent Systems), Shai Fultheim (ScaleMP), Rick German (Stoneware), Dror Gill (Ceedo), Ravi Gururaj (VMLogix), Matthew Haynos (IBM), Stephen Herrod (VMware), Arthur Hitomi (Endeavors Technologies), Gordon Jackson (DataSynapse), Peter Jensen (Thinstall), Steve Kaplan (AccessFlow), David Kleidermacher (Green Hills Software), Madhur Kohli (Levanta), Brian Korn (Scalent Systems), Gary Lamb (AccessFlow), Rich Lechner (IBM), Matt Lee (Neocleus), Victoria Livschitz (Grid Dynamics), Bob Lozano (Appistry), Peter Manca (Egenera), Andi Mann (EMA), Jerry Melnick (Marathon Technologies), Mark Milligan (VirtualLogix), Shridhar Mittal (iTKO), Hezi Moore (Reflex Security), Phil Morris (Sun Microsystems), Parviz Peiravi (Intel), Geva Perry (GigaSpaces Technologies), Harry Petty (Brocade), Stephen Pollack (PlateSpin), George Pradel (Vizioncore), Bob Quinn (3Leaf), Ben Rudolph (Parallels), Bill Scarborough (VMware), John Stetic (PlateSpin), Brian Stevens (Red Hat), Robert Steward (DataDirect), Allen Stewart (Microsoft), Butch Villafor (Egenera), Roland Wartenberg (SAP), Matt Waxman (EMC Corporation), Julian Weinstock (Desktone), Hubert Yoshida (Hitachi) and Kurt Zieglar (SIMtone).

Sponsors and Exhibitors
SYS-CON's International Virtualization Conference & Expo events are sponsored by the world's leading virtualization technology providers, including: 3PAR, APC, AppStream/ Symantec, Astaro, B-hive, Ceedo, Certeon, Green Hills Software, Grid Dynamics, IBM, InstallFree, Intel, Lazslo Systems, Mellanox Technologies, Nexaweb, NextAxiom, Parasoft, PlateSpin/ Novell, Rackspace, Red Hat, Reflex Security, RingCube, Skytap, Splunk, Stoneware and Xsigo Systems.

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

4th International Virtualization Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (www.VirtualizationConference.com)

5th International Virtualization Conference & Expo 2009 - Europe
April, London, England (www.Virtualization-Europe.co.uk)

The Most Distinguished Virtualization Faculty at the Upcoming
November 20-21, 2008 Conference San Jose, CA
SYS-CON’s upcoming “4^th International Virtualization Conference & Expo” faculty includes such distinguished speakers as: Dan Avida (Opus Capital), Alex Bakman (VKernel), Michael Berman (Catbird), Ken Berryman (Symantec), Jonathan Bryce (Mosso), Donato Buccella (Certeon), Reuven Cohen (Enomaly), Mike Eaton (Cloudworks), Mike Feinberg (EMC), Joe Fitzgerald (ManageIQ), Kyle Gabhart (Web Age Solutions), Anup K. Ghosh (Secure Command), Michel Glen (VirtualLogix), Mathew Glotzbach (Google), Patrick Harr (Nirvanix), John Janakiraman (Skytap), Mike Kemp (Liquid Computing), Lynn LeBlanc (FastScale), Jay Litkey (Embotics), Billy Marshall (rPath), Dave McCroy (Hyper9), Leslie Muller (DynamicOps), Mike Neil (Microsoft), Bob Quinn (3Leaf), Nati Shalom (GigaSpaces), Kirill Sheynkman (Elastra Corporation), Javier Soltero (Hyperic), John Suit (Fortisphere), Ratmir Timashev (Veeam), Dr. Werner Vogels (Amazon), Thorsten von Eicken (RightScale), Ed Walsh (Virtual Iron), Roland Wartenberg (SAP), John Whaley (MokaFive) Alan Williamson (Blog-City) and Steve Wilson (Sun Microsystems).

• Desktops as a Service (DaaS) and Cloud Computing – An Overview
• Cost-Benefit Analysis for SMEs of Cloud Computing
• Development Tools For Cloud Computing
• Cloud Computing Journal: Current Themes & Topics
• Virtualization, SOA, and the Rise of Social Media
• On-Demand Resource Provisioning - The Fundamental Principle that Defines Cloud Computing
• President & CTO of 3Tera to Speak at SYS-CON's Cloud Computing Expo
• Chief Software Architect for Elastra to Present at SYS-CON's Cloud Computing Expo
• Blog-City.com Founder Alan Williamson to Present at SYS-CON's Cloud Computing Expo
• How Do PaaS Solutions Enable Better Use of Enterprise IT Dollars?
• Hummer Winblad to Present at SYS-CON's Cloud Computing Conference & Expo
• Is Cloud Computing the Wave of the Future?
• Google Chrome and Business Intelligence in the Cloud
• Citrix Cloud Center + 3Tera AppLogic Platform = Enterprise-Level Cloud Computing
• Is Nick Carr Right About Cloud Computing?
• Google, Akamai, and VMware: Cloud Computing's Top Three?
• Who Has the Industry Lead in Cloud Computing?
• Infrastructure Cloud Computing: A Natural Monopoly?
• Cloud Computing Keynote at SYS-CON's Cloud Computing Expo November 19-21 in Silicon Valley
• The Cloud Comes This Week to San Jose