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SOA World - The End of Middleware As You Know It

IONA's CTO Eric Newcomer to Present at SYS-CON's SOA World Conference & Expo, June 23-24, in New York City

Dramatic industry changes - including vendor consolidation, outsourcing and the growth of open source - highlight the need for a better way. When a SOA implementation costs too much, the culprit is often the old-fashioned, proprietary and expensive server or hub-based middleware.

A better, distributed approach to SOA infrastructure can help reduce cost and increase the benefit of SOA implementation.

This presentation includes an overview of the industry trends driving us toward SOA and explains why traditional middleware systems do not meet modern requirements as well as a distributed approach to SOA infrastructure.

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Speaker Bio: As chief technology officer at IONA, Eric Newcomer is responsible for IONA's technology strategy and participation in standards bodies. Eric joined IONA in November 1999 as the company's transaction processing architect, after nearly 16 years at Digital/Compaq, and also served as IONA's vice president of engineering, Web services integration products.

Eric is the author of many journal articles and three books: Understanding Web Services (published in May 2002 by Addison-Wesley), co-author with Phil Bernstein of Principles of Transaction Processing (published in January 1997 by Morgan Kaufman), and co-author with Greg Lomow of Understanding SOA with Web Services (published by Addison Wesley in December 2004).

SYS-CON’s SOAWorld Conference & Expo
Sponsors and Exhibitors

SYS-CON's SOAWorld Conference & Expo events are sponsored by the world's leading SOA technology providers, including:

  • DataDirect (Diamond Sponsor)
  • Intel (Platinum Sponsor)
  • Red Hat (Platinum Sponsor)
  • Green Hills Software (Platinum Sponsor)
  • Fujitsu (Gold Sponsor)
  • Novell / Platespin (Gold Sponsor)
  • Ceedo (Gold Sponsor)
  • Software AG (Gold Sponsor)
  • 3PAR (Silver Sponsor)
  • APC (Silver Sponsor)
  • Certeon (Silver Sponsor)
  • Web Age Solutions (Silver Sponsor)
  • WSO2 (Silver Sponsor)
  • Stoneware (Silver Sponsor)
  • AppStream (Expo Sponsor)
  • Astaro (Expo Sponsor)
  • Composite Software (Expo Sponsor)
  • Grid Dynamics (Expo Sponsor)
  • InstallFree (Expo Sponsor)
  • Nastel (Expo Sponsor)
  • Managed Methods (Expo Sponsor)
  • Farata Systems (Expo Sponsor)
  • Splunk (Expo Sponsor)
  • Xsigo Systems (ExpoSponsor)
  • DataSynapse (Expo Sponsor)
  • Mellanox Technologies (Expo Sponsor)
  • Marathon Technologies (Expo Sponsor)
  • MQ Software (Expo Sponsor)
  • RingCube (Expo Sponsor)
  • Reflex Security (Expo Sponsor)
  • Skytap (Expo Sponsor)

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis
To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

13th International SOAWorld Conference & Expo 2008 - East
June 23-24, 2008, New York City (www.soaworld2008.com)

14th International SOAWorld Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (
www.soaworld2008.com)

15th International SOAWorld Conference & Expo 2009 - Europe
January 26-27, 2009, London, England

The Most Distinguished SOA Faculty at the Upcoming
June 23-24, 2008 Conference in New York City
SYS-CON’s upcoming “13th International SOAWorld Conference & Expo” faculty includes such distinguished speakers as: Al Aghili (Managed Methods), Andi Mann (Enterprise Management Associates), Andrew Conte (APC), Ariel Cohen (Xsigo Systems), Ben Rudolph (Parallels), Bob Lozano (Appistry), Bob Quinn (3Leaf Systems), Bob Zurek (EnterpriseDB), Brian Martin (IBM), Carlo Innocenti Ph.D. (DataDirect Technologies), Chris Shayan (Ashna Samane), David Kleidermacher (Green Hills Software), Doc D'Errico (EMC Corporation), Donato Buccella (Certeon), Etay Bogner (Neocleus), George Pradel (Vizioncore), Geva Perry (GigaSpaces), Glen Daniels (WSO2), Gordon Hunt (Real-Time Innovations), Gregory Brail (Sonoa Systems), Greg Lyon (Egenera), Harry Petty (Brocade), Hezi Moore (Reflex Security), Hubert Yoshida (Hitachi Data Systems), Ian Thain (Sybase), Jacek Kruszelnicki (Numatica Corporation), Jeremy Geelan (SYS-CON Media), Jerry Melnick (Marathon Technologies), Joe McKendrick (WebServices.org), John Goodson (DataDirect), John Senor (iWay Software), JP Morgenthal (Avorcor), Julian Weinstock (Desktone), Keith Swenson (Fujitsu), Ken North (Computing, LLC), Kenon Owens (VMware), Kevin Epstein (Scalent Systems), Koen Aers (Red Hat/JBoss), Kurt Ziegler (SIMtone), Kyle Gabhart (Web Age Solutions), Mark Davydov Ph.D. (Blue Cross Blue Shield), Mark Hapner (Sun Microsystems), Mark Milligan (VirtualLogix), Matt George (Fidelity Investments), Michael Carey Ph.D. (BEA Systems), Michael Gorman (Whitemarsh Information Systems), Mike Pizzo (Microsoft), Miko Matsumura (Software AG), Nikita Ogievetsky (Morgan Stanley), Parviz Peiravi (Intel), Paul Lipton (CA), Paul Rivot (IBM), Peter Manca (Egenera), Phil Morris (Sun Microsystems), Pierre Fricke (Red Hat / JBoss), Ravi Gururaj (VMLogix), Rich Lechner (IBM), Rich Schreiber (Nastel Technologies), Richard Mark Soley (OMG), Robert Steward (DataDirect), Ron Williams (Tivoli Software), Sean Derrington (Symantec), Shai Fultheim (ScaleMP), Simon Crosby (Citrix), Stephen Herrod (VMware), Stephen Pollack (PlateSpin), Tom Bishop (BMC Software), Tom Woteki (Cisco), Ursula Sinkewicz (Fidelity Investments), Victoria Livschitz (Grid Dynamics), Yakov Fain (Farata Systems), Zoran Cakeljic (Virtual Iron).

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SOA World Magazine News Desk trawls the world of distributed computing and SOA-related developments for the latest word on technologies, standards, products, and services and brings key information to you in a timely and convenient summary form.

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