"As SOA rapidly becomes the standard for enterprise architectures, the need for robust technologies for data access and data integration has become more critical then ever before," says John Goodson, executive leader of DataDirect Technologies. Goodson will be keynoting the inaugural DataServices World 2008 East one-day event being held in June 24 in New York City, co-located with the 13th International SOA World Conference & Expo at The Roosevelt Hotel in midtown Manhattan.

His keynote address is titled "Frontiers in Data Integration: Exploiting Heterogeneous Data."

"Due to the vital role that data plays both in business and systems operations," Goodson notes, "database architectures, information specialists, data integration experts, and anyone responsible for data persistence in an organization are increasingly being called upon to contribute to their organization’s SOA initiatives — whether or not this was intended at the onset. "

In his keynote presentation, he will review the technologies, best practices, and patterns that are shaping the way we utilize enterprise data.

Announced just last month, DataServices World has a lineup of speakers that includes among others experts from IBM, BEA, DataDirect Technologies, Microsoft, and Sun.

"DataServices World is about the confluence of databases, data warehousing, business intelligence, enterprise computing and Internet computing," says Ken North, DataServicesWorld Conference Chair (pictured).  "Its focus is architectures and technologies for accessing data from heterogenous data sources and providing that data to consumers such as components, services and applications," he adds.

North continues:

"Many organizations have a variety of persistent data stores, including SQL databases, geo-coded data files, spreadsheets, content management systems and XML. Services, applications, and mashups can consume and integrate data from disparate data sources. In an n-tier enterprise architecture and a service-oriented architecture, the logic for providing data from databases and other data sources resides in data access layers and data services layer."

Sessions at DataServices World at SOA World 2008, the one-day event being held June 24 in The Roosevelt Hotel New York City, include:

Data Services Layer and Its Role in SOA: Principles, Boundaries, Contexts and Possibilities

by Dr Mark M. Davydov (Director of Systems Development, CareFirst Blue Cross Blue Shield), an internationally recognized expert on software architecture, and software evolution and reuse.


Database Architecture for SOA, BI, DW

by Paul K. Rivot, the Director of Information Management at IBM.


Data Services Modeling: Data Modeling in the SOA Age

by Michael J. Carey, a Senior Engineering Director on the AquaLogic side of BEA Systems.

LINQ, Entity Framework and ADO.NET Entity Framework and Data Services for the Web

by Michael Pizzo, a Principal Architect in the Data Programmability Team at Microsoft.




WADL, URIs as Database Types, Tricks of the Architect's Trade

by Mark Hapner, a Sun Distinguished Engineer and currently SOA Strategist for Sun Software.


Data Access and Data Services Workshop

given by Michael J. Carey, Mike Pizzo, and Dr. Carlo Innocenti (Minollo).

The event will include a a high-level discussion panel

The event will include a a high-level discussion panel

Power Panel: The Importance of Middleware and Data Services

Featuring Mark M. Davydov, John Goodson, Mark Hapner, Ken North, Paul K. Rivot, Nikita Ogievetsky - head of Common Business Components at Morgan Stanley Global Wealth Management Group - and  John G. Senor III, president and chief operating officer of iWay Software.

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• DataDirect The Coming Wave in Data Services