Welcome!

Eclipse Authors: Pat Romanski, Elizabeth White, Liz McMillan, David H Deans, JP Morgenthal

Related Topics: Eclipse, Cognitive Computing

Eclipse: Article

SEO: Objectives, Process, Tips and Tools

Get a head start on SEO process and techniques

HTML Guidelines

Developing search friendly webpages is both an art and science and it requires conscious efforts. In order to a make webpage a search friendly there are certain things that be should be done and certain things  which should be avoided.  In this section we will discuss both these aspects side by side but firstly we see what all things should de done.

1.      Make sure that every page is a well-formed HTML or XHTML page. Some of validator tools  like W3C validator  tool, SEO Worker validator which are available which can be used.

2.      Size of page should neither should be too small (<5K) or too large (>15K). Try to limit it to a reasonable size.

3.      Make sure all key information and business pages including home page are fast loading. Try to   restrict the page loading time within or around 8 sec. One of the way improving page loading time is use  of optimized images

4.      Try to restrict the number of links on a given page to a reasonable number (say <=100).

5.      Usage of keyword(s)/Phrase in site navigation structure.

6.      Title Tag – Define title tag for every single page as this is a one of most import SEO technique .Use unique, original strongest and exact keyword(s)/phrase  that best describe the web page. For high page ranking, it is required to carefully choose keywords/phrases that should be a part of the page title:

<head>
  <title>your title</title>
</head>

7.      Meta Tag Usage -Author, Description, and Keywords Meta tag should be used on every page and each of these tags has its own significance and role. The Meta description tag doesn’t help much in improving page ranking

a.       Author Meta Tag –Always define this tag with name of the company that owns the site as this helps to get no #1 position in search results if it contains company's name:
 
<meta name="author" content="Name of the company" />
 
b.      Description Meta Tag - Use the description tag to describe the page is about. The content of this tag often appear as the text snippet below search result listing when displaying a list of links..
 
<head>
<meta name="Description" content="Page Description"/>
</head>
 
c.       Keywords Meta tag - Keywords meta tag helps search engines to categorize webpage and site with which will user can easily and quickly find pages. Optimized usage of quality keyword(s) is advisable as some search engines puts limits on the numbers of Meta keywords.
 
<head>
<meta name="keywords" content=" keyword(s), keyword 1, keyword 2,… "/>
</head>
 
d.      The Robots META tag - It is to indicate to the visiting robots if a page can be indexed, or used to harvest more links. For this no server administrator action is required and as of now only few spiders/bots are following this.
 
<head>
<meta name="robots" contents="noindex, nofollow"/>
</head>

8.      Heading and Bold Tags – Usage of relevant keyword(s)/phrases in heading tag also makes a good contribution for SEO. Use of relevant keyword(s) in heading tags (H1 , h2 h3,..) is suggested and it would be good if we restrict the usage of h1 tag to one per page. Sequence of heading should as such that H2 follows h1 and so on.  Similarly also try to use all the relevant keyword(s) /phrases in bold tags (<B>, <I> <STRONG>, <FONT SIZE="+no">) at least once in a page.

9.      ALT Tags – Use relevant Keyword(s)/phrases at relevant places in ALT tags, but don't over do it because it could results in dropping of page from search results or even worse banned for life. The use of this tag becomes more important when link is created for image.

10.  Please make sure that keyword(s) /phrases we want to indexed should be placed be as part of Image file name and if not possible the try to use then outside of images and with in ALT tags.

11.  Use identified keyword(s)/ phrase of the linked page (page to which you are linking) for your hyperlink text

12.  Anchor text - Use keyword(s) /phrases as anchor text when linking page internally. This helps spiders what the linked-to page is about. Generic statements “click here" or “view this” or “See this” didn’t add any value to SEO.

13.  Inbound linking (a.k.a. External Linking) – It would be good that some high quality content webpages or sites provides link to your webpage or site and few of your chosen keyword(s) are in the links we get. Both the quantity and quality of inbound links helps in getting better page ranking. Here I would like to introduce one more word “Cross linking” it means that you are putting a link on one site to another site. Some of the best practices of cross linking is available at http://www.bruceclay.com/newsletter/0406/crosslink.htm

14.  Reciprocal linking (a.k.a. link exchange) : It is a process of exchanging link with some others sites. This helps in increasing traffic and page ranking.

15.  Link Relevance - Search engines rates higher those links which comes from a related page or site. Too much of irrelevant links from non related sites may have negative impact.

16.  Internal Linking – Provide link to other important pages in your site from other page content i.e. interlinking web pages of site. Make sure that every page on your site should link to at least one other page and also homepage is linked to your sitemap.

17.  Social Bookmarking – Allow user to do social bookmarking of your pages. Small icons related to targeted social bookmarking sites (e.g. digg, del.icio.us, Reddit  ) should be placed on your content page and when user click on these icons current page will bookmarked with targeted site. For more info on Social bookmarking visit Wikipedia and for top ten social book marking list visit  blogmarketingtactics.com . More the number of people do social bookmarking of the page, more traffic would be on your site.

18.  Keyword Density – It is the percent that keyword or phrases are of web page text and it should range in between 5% to 20%. Selected keyword(s)/ phrases in the general should be used throughout the webpage but specially to be used in the first few sentences and in the last one, at least once in the title tag, once in the heading tag and once in bold text.

19.  Link and Content Location – Links and primary content which are clearly visible and available near the centre of page are being treated as more important links and contents in comparison to the links and content located at the corner of the page.  It is also advisable to have primary content of the page should be located early in HTML source.

20.  Use of HTTP header- Use HTTP headers like If-Modified-Since, Last-Modified, expires  as they are very important and play vital role in doing SEO.  For e.g. Google search get’s the information whether the content has changed since last time Google visited the page/site. These headers don’t help much in improving page ranking but certainly helps in improving bandwidth usage and decreasing indexing overhead. For more information read http://www.w3.org/Protocols/rfc2616/rfc2616-sec14.html.

See next page for SEO "Don'ts"...

More Stories By Rahul Kumar Gupta

Rahul Kumar Gupta is a postgraduate in Computer Applications, graduate in Business Management and 10 certifications including PMP, SCEJA and JCP. He has 10 years IT industry experience and works as Sr. Technical Manager with Indian IT giant HCL Technologies, NOIDA (INDIA). He was also a co-technical reviewer for Professional Java Ecommerce, Professional EJB and Professional JSP Site Design books for Wrox. You can catch him at [email protected] He blogs at http://rahgup.blogspot.com/.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Loganathan 07/02/08 08:37:58 AM EDT

Excellent article with complete insight on what is SEO , do's and donts for a beginer in SEO like me.

thanx
Logs

Vikas Wadehra 01/15/08 11:34:22 PM EST

The article provides an excellent insight into the SEO space, the tips provided are very useful. Also the guidelines mentioned in the article are to the point and very well stated.
Overall the article is an excellent knowledge base to understand and appreciate the SEO process.

@ThingsExpo Stories
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.