Welcome!

Eclipse Authors: Pat Romanski, Elizabeth White, Liz McMillan, David H Deans, JP Morgenthal

Related Topics: Java IoT

Java IoT: Article

"A Close Look at Sun Microsystems" by Wall St. Analyst

"I like Sun Microsystems as a longer-term turnaround play," says Melanie Hollands

"The execution of the strategy of 'The Network is the Computer' seems to be lagging behind," declares Melanie Hollands, in a report for IT Manager's Journal just released.

"In my opinion," Hollands adds, "software needs to take the center stage in every aspect at Sun. In addition, the company lacks a global focus. Perhaps looking at the IBM model – prior to the PWC acquisition – could be a good start to crafting a renewal strategy."

"Sun is not just a hardware company," according to Hollands, "Why has it taken [Sun's own executives] so long to realize that Sun is a technology company like IBM and HP?"

Other gems from the report:

On Vinod Kholsa

"I would not be surprised to see how much of Sun's continued survival involves Vinod Kholsa [a founding CEO of Sun Microsystems where he pioneered
open systems and RISC
] and his group. Sun needs to grow the Java community (the recent China deal helps, but is not even close to enough), build faster machines and chips, and employ software and architectures that increase the computing power of the Sun line up."

...

On Jonathan Schwartz

"Traditionally Sun has never been a particularly strong marketing company. Mostly, it has relied on its technical prowess to convince the customer. .... But the good news is that this is definitely changing. Jonathan Schwartz, the new head of Software, holds a big wheel that he's got to get moving. The other good thing is that there are some fairly talented marketing people under him who know how to start the ball rolling."

...


On Java

"The Christina Aguilera sponsorship of Java.com (I can barely write that with a straight face) was a flop. The big plans to use the songbird sex symbol didn't work out as planned. I guess programmers still want a sexy PC instead of a sexy woman to convince them? Well, maybe not. But in any event, the launch of Java.com is a significant milestone. It marks the beginning of Sun understanding the duality of its customers. On the one hand, you have to keep those developers writing Java code -- now more than ever. C# and .Net are not completely dead. "Never Say Never" is the mantra at Microsoft. Secondly, Java is the hottest thing for wireless. Sun already has a large head start over Microsoft and are leagues ahead of Qualcomm's BREW (Binary Runtime Environment for Wireless) platform. One way to measure that is the number of Java certified programmers, which at last count was over 3 million. Telcos are beginning to deploy more and more wireless data services, and all those games and applications that are going on your phone are Java."

"The licensing department in Java-Land is really buzzing. There has been talk about increasing the licensing fees to start priming the pump for one of the largest cash cows Sun possesses."

"The breadth and appeal of Java is how Sun will make the next wave of revenue. The will need to find how to continually find ways to lock developers and customers into Java."

More Stories By Java News Desk

JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
anonymous 01/30/04 12:28:09 PM EST

It is hard for a company to be good at both hardware and software. Sun tries to do both to compete against software-only Microsoft but cannot pull it off well or often enough to be a true software competitor. Sun can''t extract Microsoft-style revenue from Java; Java will thrive but only if it remains open and inexpensive (which means that it won''t provide significant revenue for Sun). Intel is crushing their revenue on the hardware side; Microsoft is crushing their revenue on the software side.

fletch 01/30/04 05:33:06 AM EST

The setting Sun. Sun has screwed up every chance they have had to do software in a big way...can you say Forte, Netscape, etc. Linux is going to continue to degrade the proprietary server market leaving them a Apple/Borland like marketshare. They aren''t even worth thinking about at this point....down in a burning ring of fire. Java lives on no thanks to them just like today.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)