Welcome!

Eclipse Authors: Pat Romanski, Elizabeth White, Liz McMillan, David H Deans, JP Morgenthal

Related Topics: @DevOpsSummit, Linux Containers, Containers Expo Blog

@DevOpsSummit: Blog Feed Post

Performance and 3rd-Party Tags | @CloudExpo @Catchpoint #DevOps #WebPerf

How do you track its impact on your business?

Performance Is Directly Tied to Third-Party Tags
By Dawn Parzych, Catchpoint and Samrah Khan, Instart Logic

Today’s digital world has placed a premium on the user experience. Users have become incredibly demanding, willing and able to head to a competitor’s site if just three seconds of latency occur during their time on your site. Such high demand puts web performance at the forefront of your business strategy.

Web performance consists of three main pillars: speed, reliability, and availability. Each is as important as the other; these factors are all vulnerable to the growing complexity of modern websites. Third parties are more prevalent on websites than ever, and each third party represents its own layer of complexity. In order for your website to be running at optimal performance, each third party you’re including must be operating at its maximum efficiency to avoid risking a user experience degradation.

Sounds simple, right? Well, consider this: a look at a third-party requests breakdown by industry in 2016 reveals that banking sites, which are reported to have the lowest third-party presence, average over 62 requests on their homepage. Media sites average over 281 third-party requests — that’s 281 layers of your website that are completely vulnerable to performance hazards.

Third-party components range vary widely in type and purpose; from marketing tags to ad servers to DNS and CDN providers, all of these third parties play a critical role in the functioning and differentiation of your website. So if you can’t afford to let any of these components go, it’s crucial to follow a regimented process to assessing and optimizing your third-party components.

Here are six tips that can help you manage your site’s performance and ensure your brand and profits are protected:

1. Website construction
The way your website is built plays a significant role in its performance, particularly when it’s involving third parties. There are a number of construction techniques that will help minimize the effect of these components on your overall performance, one of which is asynchronous loading. When tags load asynchronously, it means the amount of time it takes for each tag to load doesn’t have impact on first-party content loading, and forces them to load after document complete. So, for example, if an ad is no loading properly on a page, your users can still interact with the page as if it were complete, regardless of how long it takes for that ad to load.

2. SLA management
The bad news: you can’t avoid 100% of the performance issues associated with third-party tags. The good news: this is where SLAs come into play. An SLA, or service-level agreement, is essentially a performance contract in which both parties have agreed to acceptable levels of performance based on particular metrics, and if those levels are not met, the third party will be held accountable. In order to ensure your SLAs are being met, you have to monitor your performance using an analytics tool that will allow you to dissect the data and pinpoint the culprit of an issue.

3. Tag assessment
It’s important to remember that not all tags are absolute requirements for your website to function. While some tags bring marketing value, or add to user experience, if they negatively affect performance in any way, you should consider removing them. Make tag assessments a regular part of your routine and ask yourself if the tags on your site are

  1. meeting performance standards and
  2. contributing to your user experience and business objectives in a positive manner.

These assessments will allow you to identify the tags that can be removed, ultimately decreasing your site’s size and complexity and improving performance.

4. Tag management systems
Oddly enough, one of the best ways to deal with the complexity of third-party components is by deploying a third-party tag management system. Tags can block your page from loading and increase the potential for site instability. Tag management systems take a lot of the burden of third parties off your shoulders by allowing you ensure all of your tags are loading asynchronously, after document complete, and giving you the power to quickly disable those that are not. This is a great way to control the third-party tags and minimize impact on the site. Figure out if a client- or server-side tag manager is right for your site.

5. Contingency plans
As tough as it may be to admit, failures will always be part of performance. It’s impossible to ensure that all of your tags are running properly at all times. For this reason, you should always have a contingency plan in place for when the inevitable strikes. This could include redundancies to cover any gaps should an infrastructure provider go down, or even something as simple as a clear communication strategy to make sure your users are aware of the issue and that you’re working to resolve it.

6. Right solution for application delivery
Modern applications are hybrid in nature, so even if you follow all the measures above, the applications are still rich and heavy compared to five years ago. Third-party tags like A/B testing, RUM, or others are critical components of enterprise applications. Optimizing these tags via a good tag manager is a step in right direction, but still not enough. Select an application delivery service that not only has a CDN component, but also offers content optimizations and visibility into the end point. The ability to intercept the third-party code on the page and optimize it for delivery allows for faster page speed. This can help create a better user experience, something some CDNs cannot provide. If needed, negotiate specific page speed SLAs to ensure optimal performance.

Conclusion
In a nutshell, the benefits of using third-party tags outweigh the risks as long as you are aware of their presence and take the right measures to monitor their performance. Construct your website for ease of managing changes, choose the tag manager most suitable for your needs, and pick the application delivery service that will have maximum effect on web and mobile performance. Last, but not least, use a monitoring tool that will continuously monitor your application page speed, and alert you when your site is not meeting the standards set forth.

The post Performance is Directly Tied to Third-party Tags appeared first on Catchpoint's Blog.

More Stories By Mehdi Daoudi

Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.

Founded in 2008 by four DoubleClick / Google executives with a passion for speed, reliability and overall better online experiences, Catchpoint has now become the most innovative provider of web performance testing and monitoring solutions. We are a team with expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies and impacting the experience of millions of users. Catchpoint is funded by top-tier venture capital firm, Battery Ventures, which has invested in category leaders such as Akamai, Omniture (Adobe Systems), Optimizely, Tealium, BazaarVoice, Marketo and many more.

IoT & Smart Cities Stories
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.