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Video Contest for All Aspiring Filmmakers for Chub City Toys at 2007 International Licensing Expo

Video Contest for All Aspiring Filmmakers for Chub City Toys at 2007 International Licensing Expo

CITY OF INDUSTRY, CA -- (MARKET WIRE) -- 03/29/07 -- Jada Toys® and Chub City® announce today the "Chub City® In Action" Film Contest where all hobbyist and professional filmmakers and videographers have the opportunity to create a 28-second commercial for prize money and a chance to show their creations at the upcoming 2007 International Licensing Expo in New York City at the Chub City booth. This opens up the contest to the thousands of loyal Chub City fans who have been collecting the Chub City toys for many years. This contest is now accepting submission till May 31, 2007.

Every submitted commercial must integrate or feature one or more Chub City Toys, including figures, vehicles, playsets, and interactive i-Playaz. A list of available toys can be found in www.chubcity.com. These toys are widely available at Wal-Mart, Target, Toys-R-Us, Kmart, KB Toys, Amazon.com, Fry's Electronics and other toy retailers. No purchase is necessary for entry into this contest.

Prize money includes $5,000.00 for the first prizewinner, $1,000.00 for the second prizewinner and $500.00 for the third prizewinner.

All entries must be received by May 31, 2007. Rules, and regulations apply; please go to www.chubcity.com or www.iplayaz.com for entry forms and details. The winner will be unveiled June 19, 2007 at the Chub City booth of the Licensing International Expo in New York City.

The Licensing International Expo, www.licensingshow.com, is where 23,000 key decision making retailers, advertisers, marketing professionals, and manufacturers from around the world and across all consumer product categories in the 180-billion dollar worldwide licensing business meet in one location to make deals regarding over 5,700 properties and designs. Jada Toys will exhibit its Chub City brand and licensed products at the Expo.

Chub City Video Contest Quote

"We are very excited to give great aspiring professionals the possibility of being seen at a huge marketing event," said Marlene Cuesta, Vice President of Licensing for Jada Toys. "The winner will receive $5,000.00; however, future potential in the industry and bragging rights will be limitless."

About Jada Toys

Jada Toys, Inc. (www.jadatoys.com), headquartered in City of Industry, Calif., is a leading manufacturer of authentically licensed and highly stylized die-cast collectible and radio control vehicles, plus toy figures and playsets. A hit with children and adult collectors, the Jada Toys product line is comprised of such popular brands as BigTime Muscle®, V-Dub$(TM), Donk, Box & Bubble(TM), D-Rod$®, High Profile®, FOR $ALE(TM), Option D®, and DUB® City®. Jada pioneered the heavily customized, lowered stance and large rimmed look and the company's distinctive manufacturing techniques, or Jada Style® is prized among collectors young and young at heart. Jada's innovative Chub City toy line was created to give kids tricked out rides with attitude. (www.chubcity.com).

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Press Contacts:

Roberto Avey
Jada Toys, Inc.
(626) 810.8382
Email Contact

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