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BuzzParadise: #1 European Word of Mouth Marketing Media Network Launches its 50th Campaign With Buzzers and Opinion Leaders

BuzzParadise: #1 European Word of Mouth Marketing Media Network Launches its 50th Campaign With Buzzers and Opinion Leaders

LONDON, March 29 /PRNewswire/ -- BuzzParadise is proud to announce its 50th campaign with the leading French Economics Newspaper "La Tribune".

With 20 000 members BuzzParadise is the leading European Word of Mouth (WOM) Marketing community, currently operating for over a year in 12 countries (UK, France, Germany, Spain, Italy, Portugal, Netherlands, Luxembourg, Belgium, Switzerland, Norway, Sweden) for clients such as France 24, LG, Nokia, Renault...

BuzzParadise is a WOM media network composed by an international community of volunteer opinion leaders to develop WOM regarding our partners' offers. We collaborate with brands to conceive WOM marketing campaigns. We help them to engage opinion leaders by inviting them to events, access exclusive information, test and experience products & samples or attend movie previews.

Our "BuzzAngels" are well-informed consumers, good communicators, experts, brand fans, bloggers, buzzers... They are invited freely, objectively and honestly to have real-word conversations without obligation or pressure from our part. Consumers, bloggers and early adopters have been very receptive to BuzzParadise concept which is already counting 20 000 members in Europe.

Xavier Lesueur, Managing Director indicates: "One of the key for dealing with international word of mouth campaign is cultural and languages differences. Our team is comprised of 8 nationalities to make sure our BuzzAngels (members) are taken care of in their native language. More and more brands are looking for international launches especially in Europe and therefore come to us since managing WOM and intercultural dynamics is indeed a difficult challenge."

Some example of international operations over the last months:

Launch of the new International Channel France 24:

More than 120 influential bloggers from USA, Jordan, Germany, UK were invited to join the campaign and spread the buzz around the channel launch. A selection was invited to visit the station offices in Paris, meet the journalists and shot video podcasts on the set.

LG Chocolate KG800 Mobile Phone:

BuzzAngels from Sweden, the Netherlands, Germany, Italia, Spain,... received, tested and buzzed the latest LG Chocolate KG800 phone even before its launch...few months ago.

Renault Kangoo car:

BuzzParadise is now operating a buzz marketing campaign for Renault (in collaboration with TBWA Auditoire) in 6 countries (including the UK) to promote the 2.000.000th Kangoo.

BuzzParadise offers its services to major groups but also to smaller companies (project starting from GBP6 000), one of the main criteria being to bring something relevant and new to our community.

Emmanuel Vivier, Cofounder, explains: "It is essential for brands to initiate, accelerate and amplify buzz even before a product or a service is launched. Our multicultural community and platform allow them to launch and manage word of mouth marketing campaigns quickly and efficiently. One of the most impacting advantages that we give brands is the way we are able to track and evaluate feedback and generated buzz. These days it's all about ROI measurement and there is no reason WOM can't be measured. One of our latest campaigns in France for the launch of the new BIC 3blades shavers (Bic Comfort3 Advance) has generated more than 800,000 visits on the product blog and more than 4,000,000 brand contacts in 6 weeks."

BuzzParadise is very active in the European market and its community is growing fast every day.

The BuzzParadise platform is already in 3 languages (English, French and Spanish) and will be available in the coming weeks in German, Italian and Portuguese. This should accelerate the development of our network even more.

About BuzzParadise : BuzzParadise(R) (http://www.buzzparadise.com) is an international Word Of Mouth Network operating in 12 countries (included UK) with a multilingual platform available in 3 languages (English, French and Spanish) and with 3 new languages (German, Italian and Portuguese) coming soon.

The aim of our company is to connect brands and our communities (20 000 BuzzAngels) compose by volunteers influential consumers (experts, buzzers, early adopters, influential consumers, bloggers) in order to organize experience and develop honest Word of Mouth around products or services.

Our experience allows us to give very precise return on investment to our clients.

With an international team (8 nationalities), BuzzParadise is the best partner to handle word of mouth international campaigns.

Graphic elements (300 dpi logo, screenshots, videos,...) available for download here :



Contact information: Gregory Pouy - Strategy and Communication Manager, E-mail: [email protected] & Phone: +44-(0)207-872-5418

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