Welcome!

Eclipse Authors: Pat Romanski, Elizabeth White, Liz McMillan, David H Deans, JP Morgenthal

News Feed Item

The Original Soupman Selects Brand Initiatives Group For Marketing And Branding Strategy

Iconic Soup Brand Partners with Marketing Experts to Increase Retail Soup Sales

NEW YORK, Aug. 4, 2014 /PRNewswire/ -- Soupman, Inc. (Public Trading Symbol: SOUP), the parent company of the best-tasting soup brand in the world, The Original Soupman®, announces its engagement of Brand Initiatives Group for marketing and brand strategy, which provides that Brett Shevack, its CEO, will act as Chief Brand Officer and Kate Shevack, its Managing Director, will act as Chief Marketing Officer of Soupman, Inc. The selection of Brand Initiatives Group comes as Soupman, Inc. looks to elevate the iconic The Original Soupman brand and develop targeted marketing strategies to increase the brand's retail presence and sales nationally.

"Brand Initiatives Group has a vast amount of experience helping consumer packaged goods brands increase buyer awareness and their grocery store presence," states Lloyd Sugarman, CEO of The Original Soupman. "We fully expect that the contribution of Brett Shevack and Kate Shevack will help us grow our brand's national retail presence and sales of our retail soup products."

In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup", it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. Soupman Inc. sells The Original Soupman soups in Tetra Pak cartons to grocery stores across America in the soup aisle in  a growing array of supermarkets nationwide, including Walmart, H-E-B Supermarkets, Meijer, Wegman's, Safeway, The Fresh Market, Super Fresh, Stop n Shop, Giant stores and more.

"Few brands have greater potential than The Original Soupman. With a unique heritage, widespread recognition, innovative recipes and quality ingredients, we believe The Original Soupman is rapidly establishing itself as an important player in the multi-billion dollar soup category," explains Brett Shevack, CEO and founder of Brand Initiatives Group.  "We feel privileged to have been chosen as its partner in developing a brand strategy and marketing activation plan that can help The Original Soupman realize its potential by growing its retail market share and success through all distribution channels, including Soupman's Famous New York Delicatessen & Restaurant, an extension of The Original Soupman storefront, which includes a menu of authentic NY delicatessen dishes."

About Brand Initiatives Group:
Headquartered in New York City, Brand Initiatives Group is an open-source innovation consultancy that works with companies across a wide range of industries in both business to business and consumer categories. With experience in strategic development, new product development and fully integrated marketing communications, Brand Initiatives Group has a knowledge base that extends deep within the retail and food and beverage industry, including work for brands such as Campbell's, Tropicana, Pepsi, Snickers, French's Mustard, Haagen Dazs and many more.

About Soupman, Inc.:
In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup", it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company sells The Original Soupman soups in Tetra Pak cartons to grocery stores across America in the soup aisle next to Campbell's and Progresso.  It also sells soup to its franchised restaurants and the New York City public school system.  Shaquille O'Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. Tim Gannon, the co-founder of Outback Steakhouse, is the Soupman Culinary and Business Director and Chairman of the Board of Directors.  Soupman, Inc., parent company of The Original Soupman, Inc., is a fully reporting public company trading under the symbol SOUP. For additional information, visit www.originalsoupman.com, follow us on Twitter @OriginalSoupman and "Like" us on Facebook.

Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include statements regarding the expected contribution of Brett Shevack, Kate Shevack and Brand Initiatives Group, growing the national retail presence and sales of The Original Soupman retail soup products and establishing The Original Soupman in the multi-billion dollar soup category. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our ability to grow our brand's national retail presence and increase the purchase of our retail soup products or otherwise to implement our marketing plan, including raise necessary capital,  and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.originalsoupman.com

SOURCE Soupman, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...