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CAVIRTEX, Canadian Virtual Exchange Names Jesson + Company Communications Inc. AOR

TORONTO, ONTARIO -- (Marketwired) -- 07/24/14 -- Jesson + Company Communications Inc., a Toronto-based full-service public relations and communications firm has been appointed the Canadian agency of record for CAVIRTEX (pronounced see-eh-vir-tex), Canadian Virtual Exchange. Introduced in 2011, CAVIRTEX is Canada's first and largest full-service Bitcoin exchange.

The communications agency will represent all CAVIRTEX services including the CAVIRTEX online trading exchange, merchant solutions, recently released pre-paid MasterCards and soon to be released BitAccess Bitcoin Teller Machines (BTMs). Jesson + Company will also be actively supporting marketing and contest initiatives, trade shows and building awareness of Bitcoin currency through thought leader and CAVIRTEX CEO, Joseph David.

"We're happy to be working with the progressive-thinking team at Jesson + Company to take CAVIRTEX to a new level of public awareness" says David. "As the thirst for Bitcoin knowledge grows we want to lead the conversation in Canada as the forerunner in the nation's digital currency marketplace."

Bitcoin is the world's first decentralized digital currency. The peer-to-peer payment system and currency was introduced as an open source software in 2009, allowing users to pay for goods, services or transfer funds without involving any third party or financial institutions.

"CAVIRTEX complements the Jesson + Company global portfolio of clients who are leaders and innovators in their fields," says Barbara Jesson, President of Jesson + Company. "It is exciting to work with CAVIRTEX and their team of experts to spotlight this rapidly evolving global currency exchange to Canada."

About Jesson + Company

Jesson + Company Communications Inc. is a Toronto-based public relations and communications agency delivering the full range of global marketing and communications services including strategic communications, branding, media relations, media training, social media, event planning and activations, issues management and public affairs. Jesson + Company has a wide range of national and international clients in sectors that include general and luxury consumer goods, travel, hospitality, wellness, media, government, and not-for-profit. Jesson has successfully delivered in Canada and global markets.

For additional information about Jesson + Company Communications Inc., please visit www.jessonco.com.

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