Welcome!

Eclipse Authors: Pat Romanski, Elizabeth White, Liz McMillan, David H Deans, JP Morgenthal

News Feed Item

InMobi, the World’s Largest Independent Mobile Ad Network, Achieves Performance Predictability With Aerospike In-Memory NoSQL Database

Aerospike, the leading open source NoSQL database announced its partnership with InMobi, the world’s largest independent mobile ad network, to run in-memory databases on both RAM and flash-based solid-state drives (SSDs). As a result, InMobi has realized significant gains in price/performance over running in-memory on RAM alone.

InMobi uses Aerospike as the context store for its ad-serving platform. The Aerospike database works alongside an Apache Hadoop system, which mines data that has been collected through the day. The analytical results from Hadoop are then stored in Aerospike along with tailored ads, which are displayed to users in real time.

“Our business requires low latency reads and writes,” said InMobi Co-founder and Vice President of Technology Mohit Saxena. “Aerospike offered us price/performance and cost-effective scaling by running on SSDs.”

Aerospike clusters distributed across four InMobi data centers run at a total of 480,000 transactions per second (TPS) across the four clusters. Collectively the clusters manage 2.8 billion records and nearly 4TB of data stored in a combination of in-memory and on-disk namespaces.

“As the second-largest global mobile advertising solution provider after Google AdMob, InMobi is at the forefront in using contextual data to deliver personalized ads to millions of consumers at any given moment,” said Aerospike Founder and Vice President of Engineering and Operations Srini V. Srinivasan. “We are thrilled by InMobi’s success in using our flash-optimized in-memory NoSQL Aerospike database to predictably meet the demands for real-time, personalized interactions even as the company scales to support its exponential growth.”

About InMobi

InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries. For additional information, visit www.inmobi.com, or follow us on Twitter @InMobi.

About Aerospike

Aerospike is the open source front-edge database powering a new generation of interactive, real-time Web and mobile applications that operate at global scale. It is the first flash-optimized in-memory NoSQL database to combine transactions and "hot" analytics with strong ACID consistency and enterprise-grade reliability. Purpose-built to make scaling easy and affordable, it enables all developers to take advantage of predictable, sub-millisecond latency for distributed caching, session management, user profile, and key value store use cases. In production non-stop for nearly four years, Aerospike is deployed at real-time big data companies like AppNexus, eXelate, Chango and [x+1]. Aerospike is headquartered in Silicon Valley. Investors include New Enterprise Associates, Columbus Nova Technology Partners, Alsop Louie, and Draper Associates. Download the open source Aerospike Community Edition at www.aerospike.com, and follow @aerospikedb.

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in development and launches of disruptive technologies to create new market opportunities as well as enhance enterprise product portfolios with emerging technologies. His most recent venture was Octoblu, a cross-protocol Internet of Things (IoT) mesh network platform, acquired by Citrix. Prior to co-founding Octoblu, Chris was founder of Nodester, an open-source Node.JS PaaS which was acquired by AppFog and ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...