Welcome!

Eclipse Authors: Pat Romanski, Elizabeth White, Liz McMillan, David H Deans, JP Morgenthal

News Feed Item

NAR Survey Shows Realtors(R) Continue to Invest in Mobile Technologies

WASHINGTON, DC -- (Marketwired) -- 06/25/14 -- Over the years, Realtors® have spent countless time and millions of dollars advancing real estate technologies and keeping up with the latest high-tech tools. The 2013-2014 Realtor® Technology Survey, conducted by NAR's Center for REALTOR® Technology, found that Realtors® continued to invest in new technology for their businesses in 2013 and spent more than they did in previous years.

According to the survey, brokers spent a median of $1,410 on technology for their real estate business, up from $1,122 in 2012, while agents spent a median of $848, up slightly from $822 in 2012. Technology that allows work to be done while on the move appears to generate the most interest among Realtors®, who are highly mobile professionals. Smartphones and tablets -- iPads, Androids, Surfaces or Kindles -- are the tools Realtors® are most intent on purchasing; 29 percent of participants said they plan on procuring one of these tools in 2014.

"Technology has transformed the way Realtors® do business, but in real estate, being high tech can never come at the expense of being highly accessible," said Mark Lesswing, NAR senior vice president and chief technology officer. "Advances in Smartphones and social media have made it easier for Realtors® to stay in touch with their customers, but maintaining a strong, personal relationship with clients is still at the heart of the business."

According to the survey, the vast majority of Realtors®, 94 percent, use mobile devices to communicate with clients. In fact, Realtors® spend a median 44 percent of their time corresponding with or doing work for their clients on their mobile devices. Use of iPhones continues to increase among Realtors®; 52 percent of respondents now use the devices. Thirty-six percent of respondents use Androids and 3 percent use Blackberry devices.

"Realtors® tend to find the most value in technologies that allow them to conduct business quickly, conveniently and on the go," said Lesswing. "Embracing new technologies and online resources is a vital part of how Realtors® identify, market, and sell homes and guarantees that they are meeting their clients' needs."

The use of social media to generate leads and stay in contact with clients has also increased since 2012; 91 percent of surveyed Realtors® use social media. Seventy percent of said that they use social media to build relationships and network, while 64 percent said they use the platforms for marketing and generating leads.

The most frequently used social platforms were Facebook, 77 percent of respondents said they use the site regularly, followed by LinkedIn, used by 75 percent.

The 2013-2014 Realtor® Technology Survey was based on data collected in January 2014. The survey was e-mailed the survey to NAR members, including Realtor® brokers, managers and agents, and generated 1,280 usable responses. The survey is available for free at crt.blogs.realtor.org.

In 2001, NAR established the Center for REALTOR® Technology to provide technology leadership, guidance and assistance to Realtor® associations and members. Through its mission of evaluating, implementing and applying emerging technologies, CRT makes available informed industry insight, research and open-source applications.

The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.

Information about NAR is available at www.realtor.org. This and other news releases are posted in the "News, Blogs and Videos" tab on the website. Statistical data in this release, as well as other tables and surveys, are posted in the "Research and Statistics" tab.

For further information contact:
Jane Dollinger
202/383-1042
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...