|By Business Wire||
|June 23, 2014 07:45 AM EDT||
Not Impossible announced that its work on Project Daniel has been awarded multiple Cannes Lions including a Titanium Lion Award and four other Cannes Lions plus being shortlisted for Innovation.
Muhammad & Daniel. Photo by Timoteo Freccia for Not Impossible.
“Project Daniel: 3D-printing prosthetic arms for children of war-torn Sudan” was supported by Intel and Precipart, and utilizes the innovative technological work of Robohand inventor Richard Van As. Inspired by, and accomplished with Dr. Tom Catena of Mother of Mercy Hospital in Sudan’s Nuba Mountains and 16-year-old Daniel Omar (a double-amputee who fed himself for the first time in two-years as the result of this project), Project Daniel established the world’s first 3D-printed prosthetic lab and training facility.
Intel’s Look Inside™: Mick Ebeling campaign from Intel, Venables Bell & Partners and The Ebeling Group/Not Impossible was co-directed by Ebeling and two-time Oscar nominated filmmaker Lucy Walker. It has had over 3 million views to date.
Cannes Lions is the world’s biggest celebration of creativity in communications, benchmarking innovation and changing the ways brands interact with customers. The awards champion the best work from the past year.
Led by founder and CEO Mick Ebeling, and content chief and co-founder Elliot Kotek, Not Impossible’s mantra of “Technology for the Sake of Humanity” has resonated with audiences around the world.
Project Daniel has earned more than a half-billion online media impressions to date, plus significant broadcast attention garnered on CNN, BBC and CTV, and dozens of the world’s leading television networks. The campaign serves as a true case study for the proposition that “Doing Good is Good Branding,” and indicates what’s possible when creative agencies are matched with leading problem solvers to address real-world issues.
The project’s global impact continues with the establishment of Daniel Labs in additional global sites by the end 2014.
OTHER RECENT AWARDS AND RECOGNITION:
- Next Cause Marketing Award at AICP for “Project Daniel” the work now being entered to the film archives permanent at New York’s Museum of Modern Art (MoMA)
- AICP Curator’s Recognition given to Intel’s “Look Inside: Mick Ebeling” by a unanimous vote of the AICP Show Curatorial Committee for the Intel campaign spot by Venables Bell & Partners, and directed by Mick Ebeling and Lucy Walker of The Ebeling Group
- One Show Awards – 2014 Design Gold Pencil & Tied for “Best in Show” for “Project Daniel”
- One Show Awards – 2014 Intellectual Property & Products Gold Pencil for “Project Daniel”
- 2014 Silver Telly and Bronze Telly Award for "Project Daniel"
- 2014 Maker Faire Editor’s Choice Blue Ribbon: For creativity, ingenuity and innovation.
An extension of Not Impossible’s Eyewriter Project (one of TIME magazine’s “Best Inventions of 2010”), The Brainwriter – a DIY, open-source EEG-device paired with ocular recognition technology that enables the fully paralyzed to draw and communicate – is having its public launch at the Barbican in London on July 3.
GroupM Entertainment, Say Media and Not Impossible launched NotImpossibleNow.com, which focuses on innovators and inventions using technology to improve humanity, and which encourages the crowd-sourcing of causes to be crowd-solved and implemented for real-world impact. The site also immerses readers in Not Impossible Labs initiatives like Project Daniel.
ABOUT NOT IMPOSSIBLE
Not Impossible believes in technology for the sake of humanity. By utilizing crowd sourcing to crowd-solve issues of inability and inaccessibility, Not Impossible takes an open-source mentality to providing low-cost and DIY solutions, and to enabling innovative tech devices to reach people in need all over the world. Utilizing the content production strength of its founders, Not Impossible is disrupting the status quo via compelling stories in which the one person helped inspires many to action. With its newly launched site collaboration on NotImpossibleNow.com (with Say Media and GroupM Entertainment), Not Impossible is fostering a sustainable cycle where collaboration inspires innovation, and where content compels further action. #HelpOneHelpMany www.NotImpossibleNow.com
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. As a leader in corporate responsibility and sustainability, Intel also manufactures the world's first commercially available "conflict-free" microprocessors. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com, and about Intel's conflict-free efforts at conflictfree.intel.com.
Intel, Core and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
Precipart is a global company engaged in the engineering, design and manufacture of high precision custom solutions. We provide precision mechanical components and assemblies as well as gears and motion control systems to the most recognized names in the Medical Technology, Aerospace and Industrial sectors. We have over 200 employees across sites in Switzerland, the United Kingdom and the United States. It is the vision of Precipart to enhance the lives of those who interact with us and our products. Whether we are providing products for patients or passengers, we are acutely aware that we play a critical role in things bigger than ourselves, and therefore we take responsibility for the quality and precision of our contribution. http://www.precipart.com/
ABOUT VENABLES BELL & PARTNERS
Venables Bell & Partners is an independent San Francisco advertising agency founded on good intentions. VB&P is privileged to work with Intel, Audi of America, Reebok, SKYY and the Phillips 66 Company, among others. To learn more, visit www.venablesbell.com
ABOUT SAY MEDIA
Say Media is defining the digital magazine through a portfolio of influential brands (xoJane, xoVain, Fashionista, Gear Patrol, Remodelista, Gardenista, Honestly WTF, ReadWrite, LifetimeMoms, Bio and NotImpossibleNow) and a next-generation publishing platform called Tempest that caters to the needs of both modern storytellers and marketers. Between its own brands and extended network of high-quality lifestyle sites, Say Media reaches 400 million people worldwide. http://www.saymedia.com/
ABOUT GROUPM ENTERTAINMENT
GroupM Entertainment, an operating unit of GroupM Worldwide, is engaged in the business of creating, financing, and distributing intellectual property to create advantages for its clients and generate business opportunities for its agencies. GroupM Entertainment provides financial, business, and legal support to the agency entertainment teams at Maxus, MEC, MediaCom, and Mindshare. In addition, best-practice creative support is provided to ensure that the agency entertainment offerings provide best-in-class entertainment marketing solutions to clients. To help support these client-service efforts, GroupM Entertainment makes capital investments in properties to be produced and distributed in both television and on-line media. GroupM Entertainment funds either the production or acquisition of a property to be carried by a media network. http://www.groupm.com/groupm-entertainment
For more information or to book interviews with Not Impossible CEO Mick Ebeling or NotImpossibleNow.com editor in chief and Not Impossible co-founder, Elliot Kotek please contact:
IMAGES & LOGOS
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