|By Business Wire||
|May 14, 2014 01:00 PM EDT||
WibiData, a leading Big Data personalization platform provider, today announced that it has been named a ‘Cool Vendor’ in Retail by leading technology research firm, Gartner. Published on May 2, 2014 the Gartner’s 2014 Cool Vendors in Retail report represents “technologies that can create opportunities for multichannel retailers that are ready to embrace consumerization.” It includes a variety of emerging trends including advocacy, collaboration, socialization and personalization.
“[Consumers] have embraced a digital approach to shopping and are demanding increased personalized experiences. For multichannel retailers, this means unprecedented amounts of data and expanded touchpoints but less control over marketing, pricing and distribution,” the Retail Cool Vendors Report states. “In response to this competition, retailers are seeking new ways of creating value through customer loyalty in the digital world.”
Launched in 2010, WibiData helps major retailers and other large enterprises collect all the data their customers generate, understand their customers based on data-driven insight and take real-time action across all consumer touchpoints and devices. Spanning any digital or physical engagement platform (including ecommerce, mobile and in-store environments) these interactions provide retailers with abundant clues regarding a shopper’s intent, personality, taste, discovery goals, browsing tendencies and purchase habits. WibiData helps retailers piece these clues together in real time to inform every customer interaction and continuously optimize the user experience.
“We’ve been building and testing our retail application platform with major retailers, which has helped us understand the unique talent, technology and cross-department operational pain points retailers face in turning data-driven insight into real-time action,” said WibiData founder and CTO Garrett Wu. “We are thrilled that Gartner has recognized our vision. We believe Gartner understands what retailers require today and tomorrow to deliver personalized digital and in-store experiences that delight consumers across channels.”
The full report can be found at: http://www.gartner.com/document/2728517
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
WibiData enables brands to deliver relevant, contextual experiences that are unique to each user in real time. Built upon open-source data technologies such as Apache Hadoop and the Kiji Project, WibiData provides the data storage and real-time analytics capabilities enterprises need to deliver personalized interactions across channels (mobile, tablet, kiosk, etc). WibiData simplifies and accelerates the development and deployment of Big Data Applications, which empower the marketing, data science and engineering departments across an organization to capitalize on a 360 degree view of each customer. Founded in 2010 and based in San Francisco, Calif., WibiData is backed by Canaan Partners, New Enterprise Associates, SV Angel and several notable individual investors. For more information, visit www.wibidata.com.
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