|By Marketwired .||
|May 8, 2014 06:00 AM EDT||
SANTA CLARA, CA -- (Marketwired) -- 05/08/14 --
Industry-first integration of leading open-source technologies enables companies like Ooyala, Health Market Science, and Pearson Education to deliver highly personalized online customer experiences
By integrating Apache Spark and Apache Cassandra, lightning-fast analytics are now embedded into the transaction processing of the Distributed DBMS
Partnership will deliver open source code back to the Apache Spark and Apache Cassandra communities to ensure that developers always have the most cutting-edge technologies
DataStax, the company that delivers Apache Cassandra to the enterprise, today announced a partnership with Databricks, the company founded by the creators of Apache Spark. As the database industry's first partnership to integrate Spark and Cassandra, DataStax and Databricks will deliver significantly faster analytics to users of both open source technologies and enable today's most progressive businesses to deliver highly personalized online customer experiences.
Transactional Analytics Enable Dynamic Customer Experiences
Apache Cassandra is a fully distributed, highly scalable database that allows users to create online applications that are always on and can process large amounts of data in real time. Originally developed at UC Berkeley's AMPLab, Apache Spark is a processing engine that enables applications in Hadoop clusters to run up to 100X faster in memory, and even 10X faster when running on disk. It also provides SQL, streaming data, machine learning, and graph computation functionality out-of-the-box as first class citizens to simplify building end-to-end analytic workflows. Together, these technologies can significantly boost analytics performance in a transactional database and allow companies to act quicker when serving customers' needs.
Through this partnership, DataStax and Databricks are driving the operational database industry toward a better approach that allows companies to ingest user data at a very fast rate, and then analyze the results within the same distributed database. Responsiveness to customer needs is critical for successful online businesses, and by decreasing their "time to insights", innovative companies such as video analytics provider Ooyala can create highly personalized experiences for their customers.
"The integration of Spark and Shark with Cassandra is enabling Ooyala to efficiently and effectively store, analyze and process every piece of data powering our industry leading video analytics platform," said Kelvin Chu, compute and data team lead, Ooyala. "With Cassandra as the data store and Spark for data crunching, these new analytic capabilities are making the processing of large data volumes a breeze. Spark on Cassandra is giving us the power to act on things in real-time, which means faster decisions and faster results for our ever-growing business."
Cassandra Community Helps Drive Spark Adoption
The Cassandra community is growing quickly, with global user meetups increasing 400 percent over the past year and Spark serving as a frequent topic of discussion. DataStax employees already contribute the majority Apache Cassandra open source code contributions, and by working closely with Databricks engineers, will now contribute to the Spark community as well. The partnership will help spread adoption of both technologies while creating greater cohesiveness among users.
"The Cassandra community has rapidly adopted Spark over the past year because it provides significantly faster analytics than Hadoop," said Martin Van Ryswyk, executive vice president, engineering, DataStax. "We look forward to working closely with Databricks to make the best Spark on Cassandra solution available to the Spark community."
"Spark and Cassandra form a natural bond by combining blazing-fast analytics with a high-performance transactional database," said Arsalan Tavakoli-Shiraji, head of business development, Databricks. "Additionally, all of Spark's benefits, including a unified platform that seamlessly integrates SQL, streaming data and advanced analytics, will be natively available to Cassandra users. This is further validation of Spark's emergence as a general Big Data processing engine with broader applications than just existing Hadoop clusters."
Learn More At Spark Summit on June 30
To learn more about how Spark and Cassandra deliver faster analytics in a transactional database system, users can attend Van Ryswyk's presentation at the Spark Summit on June 30 through July 2 at The Westin St. Francis in San Francisco.
DataStax provides a massively scalable enterprise NoSQL platform to run mission-critical
business applications for some of the world's most innovative and data-intensive enterprises. Powered by the open source Apache Cassandra database, DataStax delivers a fully distributed, continuously available platform that is faster to deploy and less expensive to maintain than other database platforms.
DataStax has more than 500 customers in 45 countries including leaders such as Netflix,
Rackspace, Pearson Education, and Constant Contact, and spans verticals including web, financial services, telecommunications, logistics, and government. Based in Santa Clara, Calif., DataStax is backed by industry-leading investors including Lightspeed Venture Partners, Meritech Capital, and Crosslink Capital. For more information, visit DataStax.com or follow us @DataStax and @DataStaxEU.
Databricks was founded by the creators of Apache Spark, and are using cutting-edge technology based on years of research to build next-generation software for analyzing and extracting value from Big Data. They believe Big Data is a tremendous opportunity that is still largely untapped, and are working to revolutionize what enterprises can do with it. They are venture-backed by Andreessen Horowitz.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Dec. 9, 2016 02:15 AM EST Reads: 6,220
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Dec. 9, 2016 02:15 AM EST Reads: 355
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Dec. 9, 2016 02:00 AM EST Reads: 2,998
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 9, 2016 01:15 AM EST Reads: 1,652
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 9, 2016 12:45 AM EST Reads: 1,204
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Dec. 9, 2016 12:30 AM EST Reads: 882
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Dec. 9, 2016 12:00 AM EST Reads: 705
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 09:45 PM EST Reads: 1,241
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 8, 2016 09:15 PM EST Reads: 967
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Dec. 8, 2016 07:15 PM EST Reads: 408
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 8, 2016 05:45 PM EST Reads: 1,729
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 8, 2016 05:00 PM EST Reads: 1,825
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Dec. 8, 2016 04:45 PM EST Reads: 2,259
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 8, 2016 04:45 PM EST Reads: 1,854
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 8, 2016 04:15 PM EST Reads: 2,324
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 8, 2016 03:30 PM EST Reads: 1,248
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
Dec. 8, 2016 03:00 PM EST Reads: 540
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 8, 2016 02:30 PM EST Reads: 952
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 02:15 PM EST Reads: 1,200
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 01:45 PM EST Reads: 802