Click here to close now.


Eclipse Authors: Liz McMillan, XebiaLabs Blog, Ken Fogel, Sematext Blog, Marcin Warpechowski

News Feed Item

SocialWhirled Bucks the "Template," Introduces the SocialWhirled Canvas Collection; A Suite of Tools That Puts Brands in Full Creative Control

Canvases Connect Social, Mobile and Digital Campaigns; Boost Marketing ROI

PHOENIX, AZ -- (Marketwired) -- 04/01/14 -- SocialWhirled today introduces the SocialWhirled Canvas Collection, a new suite of tools built on the 2014 CODiE award-winning marketing and advertising campaign platform. Powerful yet easy-to-use, Canvases streamline and simplify campaign creation and management across the social, mobile and digital landscapes, freeing brands from creative limitations while improving efficiency and effectiveness.

After listening to CMOs, chief digital officers and brand managers of companies and agencies, SocialWhirled heard loud and clear that they need ways to uniquely market their brands and differentiate from other brands without being stuffed into traditional templates. To answer this need, SocialWhirled came up with the SocialWhirled Canvas Collection to streamline campaign development and provide unlimited flexibility and creativity beyond typical template limitations.

Case in point comes from Phoenix-based Local Motors, open-source hardware innovator and pioneer of co-creation and micro-manufacturing in the design and development of game changing vehicles. In preparing for promotions to support Arizona Bike Week, Local Motors was looking for a tool to help coordinate consistent campaigns across its various social, mobile and digital sites simultaneously. "We wanted to be able to reach a dispersed audience with a personalized, consistent message across social media, mobile sites and digitally," said Amy Romano, director of strategic communications & public relations for Local Motors. "We are excited to be among the first to use the SocialWhirled Canvas Collection to control the look, feel and messaging of our entire campaign from a single dashboard, and hope to amplify our reach and avoid ending up with silo'd efforts."

"Local Motors understands digital marketing and is one of the more innovative start-ups we've met, as evidenced by the strong partnerships it has created with brands such as GE, BMW and the U. S. Army," said Andy Lombard, SocialWhirled CEO. "We're elated to work with Local Motors and support its efforts to tie together campaigns for complete, synchronized execution across its social, mobile and digital platforms."

The SocialWhirled Canvas Collection is a bold, new integrated suite of tools that meets these needs by extending campaign reach while providing complete creative control. Specific features include:

  • Robust Design Capabilities. Unlike traditional templates, Canvases offer complete creative control and customization. With access to the HTML, CSS and JavaScript, each Canvas can be built from the ground up or tailored-to-fit using one of the optimized Canvases from the collection.
  • Social-Mobile-Digital Extensions. Each Canvas campaign can be published simultaneously across social media, mobile and digital platforms. Built on Bootstrap and with social connect integration via Facebook, LinkedIn, Google Plus and Twitter, Canvases is the only suite of tools which connects campaigns across the social, mobile and digital landscape, ensuring a consistent brand presence across all channels.
  • Socially Enabled Widgets. Canvases harness the power of social media with built-in features including video players, voting capabilities, commenting, share buttons and custom Facebook applications. Additionally, the suite of tools streamlines the campaign management process with moderation functionality available from within the SocialWhirled dashboard.
  • Content Marketing Tools. Transform content marketing, with tools to manage, publish and deliver content quicker and easier than ever before. Canvases include targeting and segmentation tools, form captures, offers, A/B testing, landing pages, multiple language capability, easy data exports and more.
  • Powerful Analytics. Each Canvas comes complete with the award-winning SocialWhirled dashboard, which pairs analytics with social insights, including interest and attribute data -- all from one location.

"The SocialWhirled Canvas Collection gets marketers out of the dreaded template world while improving ROI on campaigns that span social, mobile and digital," added Lombard. "This customization, cross-platform synchronization and complete creative control is really the best of all worlds and results in an almost immediate jump in ROI."

The SocialWhirled Canvas Collection is available now. For more details, please visit

About SocialWhirled
SocialWhirled is an award-winning, cloud-based platform that allows for easy creation and management of marketing and advertising campaigns across the social-mobile-digital landscape. Its powerful suite of tools, called the SocialWhirled Canvas Collection, frees brands from creative limitations while improving efficiency and effectiveness. Brands from a wide variety of industries utilize SocialWhirled to drive deeper engagement, extend reach, capture interest and attribute data, continually target leads, measure marketing's impact and increase ROI -- all from one product suite.

Helpful links:

Media Contact:
Jennifer Jewett
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.