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Cars.com Predicts Strong Sales within Small SUV Category this Spring

CHICAGO, March 24, 2014 /PRNewswire/ -- Despite the changing seasons, vehicle popularity in the United States has remained largely consistent over the past two years, dominated by light trucks and mid-sized sedans. Cars.com, the leading online resource for buying and selling new and used cars and a comprehensive digital marketing resource for car dealerships and manufacturers, predicts the rapidly growing small SUV segment will shift make/model sales rankings in 2014.

"The growth of the small SUV segment is undeniable and it's extremely likely that the future lists – starting this spring – will include more small SUVs as well as higher rankings for the existing ones. Models such as the Ford Escape, Honda CR-V, Toyota RAV4 and Nissan Rogue now appeal to a much wider consumer base due to their functional nature, affordable price points and low cost of ownership," said Jesse Toprak, chief analyst for Cars.com.

In February, the small SUV segment reached a record 18 percent market share. The segment is up from 15 percent in February 2013 with no slowdown in sales on the horizon, according to Toprak. 

On a regional level, spring 2012 and 2013 purchases were distributed evenly throughout the country, with the Ford F-Series and Honda Accord holding top ranks. The growing presence of the small SUV segment is most apparent in the Mid Atlantic, with the Ford Escape, Honda CR-V, Toyota RAV4 and Nissan Rogue all claiming positions in the top 10.  Strong growth is seen in the Southwest, South and West with the Honda CR-V quickly rising in the ranks in spring 2013 over 2012.


Seasonal Sales Data 2012-2013

 

Rank

Spring 2012

Spring 2013

Change

1

Ford F-Series

160,350

Ford F-Series

198,147

23.6%

2

Toyota Camry

118,958

Chevrolet Silverado

122,239

20.1%

3

Chevrolet Silverado

101,795

Toyota Camry

108,589

-8.7%

4

Honda Accord

91,893

Honda Accord

103,260

12.4%

5

Honda Civic

86,112

Nissan Altima

91,694

14.6%

6

Toyota Corolla

84,940

Ford Fusion

86,559

12.4%

7

Nissan Altima

79,979

Honda Civic

84,386

-2.0%

8

Honda CR-V

79,681

Ford Escape

83,883

33.7%

9

Ford Fusion

77,029

Toyota Corolla

83,693

-1.5%

10

Chevrolet Malibu

75,372

Honda CR-V

80,714

1.3%

*Additional seasonal data available upon request.

 

Regional Purchase Data for Spring 2012-2013

 

New England

Rank

Spring 2012

Spring 2013

1

Honda Accord

Honda Accord

2

Honda CR-V

Honda CR-V

3

Toyota Camry

Honda Civic

4

Honda Civic

Ford F-Series

5

Subaru Impreza

Toyota Camry

6

Toyota Corolla

Toyota Corolla

7

Toyota RAV4

Toyota RAV4

8

Ford F-Series

Nissan Altima

9

Chevrolet Silverado

Subaru Forester

10

Volkswagen Jetta

Jeep Grand Cherokee

 

Midwest

Rank

Spring 2012

Spring 2013

1

Ford F-Series

Ford F-Series

2

Chevrolet Silverado

Chevrolet Silverado

3

Ford Escape

Ford Fusion

4

Chevrolet Equinox

Chevrolet Cruze

5

Chevrolet Cruze

Ford Escape

6

Ford Fusion

Chevrolet Equinox

7

Ford Focus

Chevrolet Malibu

8

Ram Trucks

Ram Truck

9

Honda CR-V

Honda CR-V

10

Chevrolet Malibu

Ford Focus

 

Mid Atlantic

Rank

Spring 2012

Spring 2013

1

Honda Accord

Honda Accord

2

Honda CR-V

Honda CR-V

3

Toyota Camry

Toyota Camry

4

Toyota RAV4

Honda Civic

5

Hyundai Sonata

Ford F-Series

6

Ford Escape

Chevrolet Silverado

7

Hyundai Elantra

Chevrolet Cruze

8

Ford F-Series

Toyota RAV4

9

Honda Civic

Nissan Altima

10

Chevrolet Silverado

Nissan Rogue

 

The Southwest

Rank

Spring 2012

Spring 2013

1

Ford F-Series

Ford F-Series

2

Chevrolet Silverado

Chevrolet Silverado

3

Ram Truck

Honda Accord

4

Toyota Camry

Ram Truck

5

Nissan Altima

GMC Sierra

6

Honda Accord

Toyota Tundra

7

Honda Civic

Honda CR-V

8

Toyota Tundra

Nissan Altima

9

GMC Sierra

Honda Civic

10

Toyota Corolla

Toyota Camry

 

The South

Rank

Spring 2012

Spring 2013

1

Ford F-Series

Ford F-Series

2

Toyota Camry

Honda Accord

3

Honda Accord

Chevrolet Silverado

4

Chevrolet Silverado

Toyota Camry

5

Nissan Altima

Toyota Corolla

6

Honda Civic

Nissan Altima

7

Toyota Corolla

Honda CR-V

8

Ram Truck

Honda Civic

9

Hyundai Sonata

Hyundai Elantra

10

Honda CR-V

Ram Truck

 

The West

Rank

Spring 2012

Spring 2013

1

Toyota Camry

Honda Accord

2

Honda Accord

Honda Civic

3

Honda Civic

Ford F-Series

4

Toyota Corolla

Toyota Prius

5

Ford F-Series

Toyota Corolla

6

Toyota Prius

Toyota Camry

7

Toyota Tacoma

Toyota Tacoma

8

Chevrolet Silverado

Honda CR-V

9

Ram Truck

Chevrolet Silverado

10

Hyundai Sonata

Volkswagen Jetta

Source: Polk

ABOUT CARS.COM

Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools to take the drama out of car shopping. Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

 

SOURCE Cars.com

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