|By Michael Bushong||
|February 28, 2014 01:49 PM EST||
The OpenStack Summit session voting is officially open, and Plexxi has two sessions in the running. Check out sessions from Nils Swart, The Future of OpenStack Networking, and Derick Winkworth, Group Policies for Neutron and evolving the abstraction model to merge with OpenDaylight, and get your votes in. In our video of the week, Dan Backman explains how the Plexxi Pod Switch Interconnect has increased the size of our product portfolio and looks at the differences between the switching platforms. Check out our video of the week and a few of my reads in the Plexxi Pulse – enjoy!
Eric Krapf, contributor to No Jitter, discusses how the communications industry is embracing SDN more and more as evident by Microsoft and HP’s use of a Lync API that can connect the communications servers with the controllers in an SDN architecture. This article has a great discussion, even though it’s not surprising that SDN is relevant in communications. If you think of communications as just another application of the network, then the idea that SDN will enable app-network exchanges is a natural extension of the technology. The issue is that people don’t frequently think of SDN as enabling app-network collaboration. It has gotten a fairly narrow definition around controllers and OpenFlow, which misses the point of abstractions and workload delegation. This article provides a very practical example of what can be done and highlights how SDN doesn’t need another 3 years to make an impact.
Jude Chao, editor at Enterprise Networking Planet, says more mergers and acquisitions will occur in the networking industry in 2014 according to a report released by PricewaterhouseCoopers (PwC) this week. Jude says SDN is a major factor driving this industry shift. I agree with the underlying premise – that there will be consolidation. A small number of networking hardware and software players will get acquired and several startups will fail to pick up traction and lose out on subsequent rounds of funding. I also believe a few smaller vendors will break out as independent players. Interestingly, the action will be in the periphery as well. Analytics, monitoring tools, data collection, DevOps, and even point solutions for niche applications will do well, and a round of change for the VARs will occur. Deploying SDN will mean a shift in business models, and not all VARs will make the leap. Much of this industry shift is not necessarily tied to commodity hardware, because the underlying being hardware cheap is not that big of a driver for industry consolidation. Differentiation already exists in the software today, even if pricing favors hardware.
The Register’s Jack Clark discusses the “seismic shifts” in networking and focuses on a quote from AT&T’s head of technology and network operations, John Donovan, in an interview with the Wall Street Journal, saying that the telco’s Supplier Domain Program 2.0 saves money. The networking industry has had good margins for a long time. This isn’t because of the hardware being intelligent or not. It’s because there hasn’t been much competition. The thousands of features that get deployed mean that the number of functionally equivalent devices for a particular spot in the network is small. With little competition, pricing stays high. Things like SDN are important for two reasons: first, they reset the architecture to some extent, which reduces the power of all those legacy features, and second, it helps automate workflow. The first point increases competition and drives prices down. The second addresses the bigger cost issue: managing all the devices. Ultimately, Cisco will drop their prices as competition heats up. They will be a player in the future of AT&T, just maybe not to the same extent they are today. But the real battle is going to be over long-term OpEx reduction. Merely making a cheaper switch doesn’t address that. If AT&T just wanted the same network they have today at lower prices, they would put pricing pressure on Cisco. This is about something much larger.
Blogger Ethan Banks contributed an article in Network Computing about how Ethernet switches and the purchasing process have changed in the last few years. He says buyers today “must learn a variety of technical nuances that set switches apart from one another, match those capabilities to their organization’s needs, and then move ahead to a purchase.” After reading this post, I wonder what the role of off-box capabilities will be in Ethernet switch selection in the future. SDN is about workflow automation. People interested in that will also key in on things like orchestration and DevOps. It could be that on-box support for what ultimately ends up being off-box functionality will matter more. I only mention this because I suspect that people will need to broaden their selection criteria beyond the box to include things like Puppet or Chef integration or even OpenDaylight support. It will take a confusing process and make it potentially even tougher in the short term. Those customers with a more solid grasp of current and future strategy will be in a better position to make these types of decisions.
ReadWrite contributor Jonathan Crane explains how the IT department will make important strides toward driving innovation and growth in 2014. Jonathan analyzes a recent Gartner that predicted numerous developments that will greatly impact the IT function across mobile device management, hybrid cloud integration and SDN. One of the things that becomes necessary in an infrastructure environment that is orchestrate as a whole and in support of the applications is the expression of application requirements in application terms. Basically, to operationalize things, someone has to be able to capture what is important across the infrastructure. This cannot be specified in networking language or compute language. It has to be expressed relative to the application. The various infrastructure systems then need to translate the requirements into underlying behavior. I mention this because someone has to own the application abstraction. That would seem to fit with your definition of the OM. And then the OM would translate (or facilitate the translation of) the application requirements into underlying configuration primitives. This obviously has to be done through data models and APIs; a manual translation would leave us where we are today. The question people need to be asking then is: who is defining the abstractions? And what tools do I need to use them? This is where open source projects like OpenStack and OpenDaylight come into play. Anyone who is in an OM role (or wants to be) needs to be looking at these projects very closely to understand how to intersect their IT operations with the availability of management frameworks and controller architectures.
Mitch Wagner at Light Reading says according to a Forrester analyst, Cisco customers can stop purchasing the company’s switches and Cisco will still prosper. There will always be people who predict the demise of the incumbent. That might be hyperbole, but there will certainly be headwinds. I don’t think Cisco is incapable of executing against an SDN strategy. They have proven they can develop products, and when in doubt, they have mastered the strategic acquisition. SDN, however, is a new architecture. The new architecture reduces the need for the tomes of legacy features that have made it exceedingly difficult to get off the Cisco drug. With a new architecture, you get a more level playing field with lower barriers to entry. It’s the increased competition that will whittle away share. Will it be 20 or 30 points? Probably not, but you could see a significant share movement over the next 3-5 years.
Tom Hollingsworth, the Networking Nerd, says SDN vendors are creating an event horizon, which is a boundary beyond which events no longer affect observers or the point of no return for things falling into a black hole. If SDN enables bidirectional communication between the apps and the network, it stands to reason that you would begin to architect each of them differently. Obviously you must start with making it possible; no one will change anything if there is no support for it, but you create applications that take advantage of network information. Imagine massive data replication jobs. If they are not time critical, you could schedule them and create pipes across the network. You could serve content from caches that were less congested. You could do things like variable bit rate for mobile connections that are shifting from 3G to Edge and back to LTE on a train ride. Ultimately, I agree with the premise of this post. I don’t think the future is overlays that are completely agnostic to the underlying network. I think there will be a desire to pin the overlays to the physical infrastructure and allow for the dynamic optimization of the physical transport to suit whatever is happening on the overlay.
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 29, 2016 01:30 AM EDT Reads: 2,465
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 29, 2016 01:00 AM EDT Reads: 1,388
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 29, 2016 12:45 AM EDT Reads: 2,049
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 28, 2016 11:00 PM EDT Reads: 2,370
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 28, 2016 07:00 PM EDT Reads: 1,959
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
May. 28, 2016 07:00 PM EDT Reads: 3,625
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 28, 2016 07:00 PM EDT Reads: 1,255
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 28, 2016 06:45 PM EDT Reads: 2,892
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 28, 2016 04:30 PM EDT Reads: 925
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 28, 2016 03:45 PM EDT Reads: 2,544
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 28, 2016 02:00 PM EDT Reads: 2,931
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 28, 2016 01:00 PM EDT Reads: 2,357
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
May. 28, 2016 11:00 AM EDT Reads: 4,063
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 28, 2016 10:45 AM EDT Reads: 1,633
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 28, 2016 09:45 AM EDT Reads: 2,273
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 28, 2016 09:15 AM EDT Reads: 1,208
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 28, 2016 09:00 AM EDT Reads: 2,444
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 28, 2016 08:45 AM EDT Reads: 2,001
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 28, 2016 07:15 AM EDT Reads: 2,712
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 28, 2016 06:00 AM EDT Reads: 2,271