Eclipse Authors: Yeshim Deniz, Liz McMillan, Elizabeth White, XebiaLabs Blog, Ken Fogel

News Feed Item

Actuate Acquires legodo ag to Expand its Accessible Customer Communications Management Solution

Actuate Corporation (NASDAQ: BIRT), The BIRT Company and the leader in personalized analytics and insights, today announced the acquisition of legodo ag. Based in Karlsruhe, Germany, legodo develops software for easy and rapid generation of personalized customer correspondence via any communication channel, including mobile touch devices. legodo is one of the first to allow organizations to tap the information embedded in their existing ERP, CRM, and other applications to create personalized customer communications. More than 40,000 users have realized the benefits of legodo, in prominent companies like Deutsche Bahn (Germany’s national rail transportation system), Deutsche Telekom, GEHE Pharmahandel, Lufthansa, Swisscom, Telenor, and Telefonica. Legodo products will significantly expand the Accessible Customer Communications Management solution offered by Actuate’s Content Services Group (formerly Xenos).

Both legodo and Actuate were included in the section entitled, “Other providers that may meet your needs” in Gartner’s “Gartner Magic Quadrant for Customer Communications Management Software” report, published on November 26, 2013. In the report, Gartner analysts Karen Shegda, Pete Basiliere and Kenneth Chin wrote, “Gartner's decision to publish a Magic Quadrant on this topic reflects the CCM software market's growth and crucial role in the creation of highly personalized multimedia communications. We estimate that this market represents approximately $800 million worldwide, as measured in total software provider revenue in 2013. We forecast that this figure will grow to more than $1 billion by 2016, with a compound annual growth rate of 11%.”

“The acquisition of legodo extends Actuate’s CCM offering into the interactive customer correspondence space, with tight integration to popular CRM applications including Salesforce, SAP, Siebel and Oracle Fusion,” said Steve Jones, Co-Vice President and Co-General Manager of the Content Services Group at Actuate. “We are very pleased to bring legodo into the Actuate family, and look forward to refining our products’ roadmap in the coming months.”

Marc Kresin, formerly legodo’s CTO and Chief Product Manager; and Marc Koch, formerly CEO at legodo, have joined Actuate as Director of Product Management, and as Director of Marketing, respectively, within the Content Services Group at Actuate.

“We are delighted to join forces with Actuate in the arena of CCM and CRM solutions,” said Koch. “The combined strengths of our two companies will greatly increase the value of our product suites, which complement each other perfectly. Legodo is already recognized as a uniquely valuable technology, and in concert with Actuate’s existing CCM software we can offer our customers even more effective solutions.

“Many companies have invested a great deal of effort and money in putting in place CRM systems to obtain detailed information about their customers,” Koch explained. “But when it comes to using that information in communications to customers, this knowledge is often not utilized to provide a customer with a personal experience. Ideally, in order to achieve a true 360 degree view of the customer, those communications should then be re-integrated into the underlying CRM applications and processes. Today, legodo enables this vision.”

In addition to the Actuate BIRT Content Services software solution, the legodo Customer Communications Suite will be immediately available for purchase from Actuate.

Benefits of legodo software

  • Savings in process costs for automated communications
  • More satisfied end-customers who now receive brand communications “their way”
  • ROI increase through the use of all collected CRM customer data for highly personal outreach
  • Better content control, dissemination, and faster change management
  • Ability to interface with any standard Microsoft Office or Java-based communications technology
  • Faster implementation and response times for customer communications programs

Achieving the “market of one” dream

The development mindset behind legodo endowed the software with a totally different, customer-centric philosophy that sets it apart from typical communications output management systems. The legodo Customer Communications Suite allows full access to customer data saved in an organization’s CRM or ERP systems. This integration enables truly personalized communication with individual customers on a one-to-one basis, rather than batch-style communication, and lets organizations fully realize the potential in the concept of the “market of one.”

The legodo Customer Communications Suite utilizes a certified technology for interfacing with the systems of Oracle/Siebel, SAP, Salesforce, Sugar CRM, and Oracle CRM On Demand. legodo accesses leading CRM and ERP systems via preconfigured interfaces that are part of the standard package, bypassing the need to program interfaces. Additional available connectors to SQL, text, and Web services enable easy, fast, and uncomplicated access to input data.

Mobilizing customer communications

Growth of mobile touch devices is at an all-time high, with iOS and Android choices fighting for market share. Customers today expect digital and mobile communications as often, if not more so, than they expect their financial statements and health care communique in printed form. Both the BIRT Content Services and the legodo Customer Communications suites ensure that customers receive brand communications in preferred format, anytime, anywhere, on any device.

About Actuate’s Content Services Group

Actuate’s Content Services Group (formerly Xenos) provides organizations with the power to develop, implement and manage intelligent customer communications management solutions. Our technology is used to design, process, store and deliver high volume content such as statements, policies and bills, for top-tier organizations in financial services, healthcare, insurance and telecommunications.

About Actuate (NASDAQ:BIRT) – The BIRT Company

Actuate provides software to more than three million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate’s BIRT Analytics™ delivers self-service predictive analytics to enhance customer engagement using Big Data. BIRT Content Services™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit actuate.com and developer.actuate.com.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Copyright © 2014 Actuate Corporation. All rights reserved. Actuate, legodo, BIRT iHub, BIRT Analytics, BIRT Content Services, BIRT onDemand, BIRT Viewer Toolkit, and the Actuate logo are trademarks or registered trademarks of Actuate Corporation and/or its affiliates in the U.S. and certain other countries. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between Actuate and any other company. All other brands, names or trademarks mentioned may be trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...