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Acquia Expands Analytics, Translation Capabilities of Social Communities on Drupal Commons

Accelerates Engagement for Global Social Business Communities

BURLINGTON, MA -- (Marketwired) -- 12/03/13 -- Acquia, where great digital experiences begin, today announced the addition of enhanced analytics and localization capabilities to Drupal Commons. The latest release of Drupal Commons introduces Acquia Analytics, a customizable business intelligence platform that delivers greater insight into customer behavior. Drupal Commons now also provides the capability for multilingual global engagement with translation management.

Drupal Commons enables digital enterprises to achieve breakthrough results with social applications for customer and partner communities, brand advocacy, social commerce and employee collaboration. With Drupal Commons, organizations gain the freedom and agility to create engaging communities and speed their time to market. It integrates easily with existing enterprise technologies, including digital marketing applications, CRM, document management, support systems, and more. Open at its core, Drupal Commons is designed to grow with an organization as technology changes and the needs of the community evolve. Acquia was named a leader by Forrester Research, Inc. in the report "The Forrester Wave™: Social Depth Platforms, Q3 2013," which specifically remarked on Drupal Commons' flexibility and ease of use.

Drupal Commons now comes integrated with Acquia Analytics, a customizable business intelligence platform that provides organizations with critical community insights in real time. These insights offer digital enterprises the ability to better understand the makeup of their community, find commonalities among members, and more easily identify brand advocates. Acquia Analytics provides a competitive edge to help community owners achieve a deeper level of engagement within their communities.

New translation management capabilities within Drupal Commons allow community members to engage in any conversation, regardless of what language they speak or where they are located. Translation management empowers organizations to extend community engagement and provides greater flexibility in moderation. By seamlessly combining machine translation, crowd sourced translation edits, and an integrated workflow for professional translators, Drupal Commons empowers organizations to build global communities. These capabilities are delivered through an integration with Lingotek Translation Management to provide a global social business community platform.

"Capturing meaningful insights about community members is invaluable for turning fence-sitters into customers, and customers into evangelists," said Peter Guagenti, vice president of products at Acquia. "Drupal Commons is taking content, community, and commerce global. With translation management included in the latest release, we've closed the language gap that impedes global collaboration in social communities."

In addition to rich reporting features and translation capabilities, the latest version of Drupal Commons also includes:

  • Faster Directory Search - Easily browse, search, and find members of a community, including finding users based on custom profile data or partial names, using the faceted search capabilities of Acquia Search.
  • Facebook / Twitter-style Status Updates - Add short-form status updates and posts that are displayed in activity streams outside the existing group and topic-centric discussion threads.
  • Trusted Contacts and Private Messaging - Users can "friend" trusted contacts and exchange private messages to collaborate on the back channel.
  • Streamlined Group Privacy - A cleaner, streamlined privacy settings UI for finding and participating in both public and private groups.
  • Easier Content Creation - A new, simple UI for creating posts and questions from the home page of the community, putting contribution points front and center within the community to encourage participation.
  • Responsive Toolbar for Admins - New mobile- and tablet-friendly toolbar makes it easier to manage your site and community from any device. Community managers can engage with members and manage the community on the go.

Drupal Commons 3.5 is now available for download. To start building great social digital experiences, download Drupal Commons, or for more information, request a demonstration or register for a webinar on the social platform's capabilities.

About Acquia
Acquia is where great digital experiences begin. Acquia is helping some of the world's leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and Stanford University. Join the more than 4,000 organizations that are moving at the speed of the web with Acquia's solutions for content, community and commerce. Acquia offers developer tools, cloud solutions and global expertise to drive success the open source way.

Dream It. Drupal It. Acquia.

See who's using Drupal at http://www.drupalshowcase.com, and for more information visit www.acquia.com or call +1 781 238 8600.

All logos, company and product names are trademarks or registered trademarks of their respective owners.

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Media Contacts:
Erica Orthmann or Kristin Allaben
LaunchSquad
acquia (at) launchsquad.com
+1 617 945 1915

Christopher Rogers
Acquia
christopher.rogers (at) acquia.com
+1 781 238 8645

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