Welcome!

Eclipse Authors: Cynthia Dunlop, Liz McMillan, Elizabeth White, XebiaLabs Blog, Ken Fogel

News Feed Item

Atmel Showcases Smart, Connected Applications From the Lab to the Digital Living Room at Embedded World 2013

- Meet Our Technology Experts at EW Nuremberg, Germany, at Hall 5-Stand 5-311

NUREMBERG, Germany, Feb. 25, 2013 /PRNewswire/ --Embedded World 2013, Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced the company will be showcasing a variety of smart, connected applications from the lab environment to the digital living room at Embedded World (EW) 2013 held in Nuremberg, Germany, February 26-28, 2013.

(Logo: http://photos.prnewswire.com/prnh/20120530/SF15228LOGO)

Demos will be showcased in the Atmel Stand 5-311, Hall 5.

The following microcontroller (MCU), touch and security applications will be showcased in the 'lab' portion of the exhibit:

  • The recently announced Atmel Cortex™-A5 based SAMA5D3 microprocessor (MPU) will be showcased in two demos: one running Linux and a sleek-user interface for home automation, while the other demonstrates an Android 4.0 on a maXTouch® touch-enabled LCD station. This station showcases the latest Atmel AVR® and ARM® processor-based software tools including Studio 6 and the new Atmel Xplained PRO boards with SAM4L and SAM4S ARM processor-based devices.
  • A board highlighting an Atmel XMEGA AVR MCU-based LED demo with a maXTouch mXT143 will also be on display, along with demonstrations of the open source Arduino platform.
  • A medical lab station with several applications highlighting MPUs including the a portable oximeter using the Atmel SAM9G45 ARM processor-based device with an AVR UC3B, and the latest medical tablet using the Atmel SAM9M11 ARM processor-based device.
  • Atmel automotive solutions highlighting our automotive touch, car access, turbo charger and door access applications.
  • Touch solutions highlighting Atmel QTouch® technologies for button, slider and wheel functionality.
  • Security solutions highlighting Atmel CryptoAuthenication™ devices in lighting and drill applications, along with a digital temperature sensor and a board showcasing the Atmel AT24MAC / CS Serial EEPROM.
  • Atmel wireless solutions showcasing a ZigBee Light Link solution, set-top box, lighting application and an Atmel Xplained PRO board with an ATMEGA-256RFR2 device.

In the digital living room, exhibitors can experience smart, connected devices with Atmel solutions including:

  • Several consumer devices including a keyboard with an LCD for smart typing utilizing the Atmel ARM926-based SAM9G15 processor-based device; a life-logging camera along with an Xprint iOS printer server using an Atmel ARM SAM9G25 processor-based device.
  • Solutions highlighting Atmel Wi-Fi solutions using Wi-Fi direct peripherals including a specialized remote control, a gaming headset, a keyboard and mouse.
  • Touch tablets, social media stations, ZigBee lights and other end user applications.

Atmel Technology Experts will also be addressing several technical sessions and classes during the show:

  • Session 16: Building an Intelligent Lighting Control Network through a Virtualized Infrastructure. This session will be presented by Jesus Teijeiro on February 27 from 2:00 pm - 3:00 pm CET.
  • Class 12: Ultra-low Power System Design Workshop Performance and Power Consumption Tradeoffs in Modern MCU Architectures. This class will be presented by Paal Kastnes on February 27 from 10:50 am11:50 am CET
  • Session 26: Automotive Applications / Meeting the Environmental Challenges for Automotive Touchscreen Applications. This session will be presented by Stephan Thaler from 1:30 pm – 2:00 pm CET on February 28.

At the Electronics Display Conference, held on February 27-28 at the Nuremberg Convention Center, Atmel will present:

  • Session 1 on Touchscreens: Advantages of Flexible Sensors. This session will be presented by Mariel van Tatenhove from 2:20 pm - 2:40 pm CET on February 27.

More Information:
Atmel at EW Nuremberg 2013: http://enable.atmel.com/EWNuremberg2013
Atmel Blog: http://atmelcorporation.wordpress.com  
Atmel YouTube Channel: www.atmel.com/youtube    
Twitter: www.atmel.com/twitter  
LinkedIn: www.atmel.com/linkedin  
Facebook: www.atmel.com/facebook

About Atmel
Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2013 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR®, maXTouch®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM® and Cortex TM are registered trademarks or trademarks of ARM Ltd. Other terms and product names may be trademarks of others.

Press Contact:
Agnes Toan, PR Manager
Tel: (+1) 408-487-2963, Email: [email protected]

SOURCE Atmel Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...