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Research and Markets: The 2013 SaaS Report from Softletter - 587 pages of Invaluable Data and Survey Results on SaaS from the Viewpoint of Technology Providers

Research and Markets (http://www.researchandmarkets.com/research/qsbk6n/the_2013) has announced the addition of the "The 2013 Softletter SaaS Report" report to their offering.

587 pages of invaluable data and survey results on SaaS from the viewpoint of technology providers. This report includes the most extensive benchmarking data available in the SaaS market today, Jeff Kaplan, Managing Director of THINKstrategies, Inc. and the SaaS Showplace.

The Softletter SaaS Report is the most up-to-date source of metrics, benchmarks, and information available today on software publisher's attitudes and best practice approaches to the SaaS tsunami sweeping the industry. If your business is SaaS-based or will be impacted by SaaS, this report is a must purchase.


Comprehensive study of all aspects of running a company on the SaaS business model. Report covers: revenue performance, trial and freemium conversion rates, churn and renewal rates, adoption of multi-tenancy, security standards, uptime guarantees, use of open source, pricing models, marketing and sales, pricing models, discounting, SaaS channels, and much more.


- CEO, CFO and COO's - An invaluable resource for metrics and benchmarks for running a business based on the SaaS business model.

- A unique resource based on hard data that provides that guides you to business strategies and tactics most likely to succeed.

- If your company is either introducing a SaaS product or will be impacted by SaaS the Softletter SaaS Report is a required presence in your R&D, sales, and marketing toolkits.

Key Topics Covered:

Introduction and Methodologies

Primary Market Results

Functionality and Updates

Pricing and Subscription Models

Discounting and Pricing Methodologies

SaaS Resubscription Metrics

Product Architecture and R&D

SaaS Infrastructure Models

SaaS Security, Standards and Audits

SaaS Escrow and Fallover

SaaS Regular and Alternate Reseller Channels

SaaS Sales Metrics

SaaS Marketing Metrics

SaaS Customer Service

Do you have a professional services group?

Community and Product Management in SaaS

Integrated Requirements Management, Analytics and Communities

Further Important Reading for SaaS Companies

For more information visit http://www.researchandmarkets.com/research/qsbk6n/the_2013

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