Welcome!

Eclipse Authors: Mano Marks, Liz McMillan, JP Morgenthal, Yeshim Deniz, Elizabeth White

News Feed Item

MuleSoft Survey Reveals 90 Percent of SaaS Vendors Consider Integration Critical to Driving Top Line Revenue

Integration Continues to Be Critical in Acquiring New Customers for SaaS Providers

SAN FRANCISCO, CA -- (Marketwire) -- 02/19/13 -- MuleSoft, provider of the world's most widely used integration platform, today announced the results of its second annual SaaS Integration Survey, which found that integration continues to have an outsized impact on the success of SaaS and cloud providers. The survey findings revealed that integration is playing a significant role in increasing sales and reducing churn -- 90% of respondents consider integration to be important in winning new customers.

For the second year in a row, MuleSoft and THINKstrategies collaborated on a market survey of SaaS and cloud vendors to quantify how the emerging need to integrate and connect to cloud and on-premise apps impact vendor success in the rapidly growing SaaS marketplace.

"Last year's survey revealed that the 'Cloud Rush' effect, attracting a proliferation of players to enter the SaaS/Cloud market, had made integration critical to the success of the leading providers," said Jeffrey M. Kaplan, managing director, THINKstrategies, Inc. and the founder of the Cloud Computing Showplace. "This year's survey results clearly show that not having an integration solution is no longer an option for SaaS and Cloud vendors seeking success in today's increasingly competitive marketplace."

End-user customer expectations have shifted dramatically, requiring technology vendors to take on many burdens formerly held by end users. The opportunity and competitive advantage belongs to companies that can provide a better customer experience through integration. This survey supports this shift, showing integration plays a critical part in the customer acquisition and retention strategies. The SaaS Integration Survey explores how integration has become a critical requirement for success amongst SaaS and cloud vendors.

Survey Highlights

  • 90 percent of respondents consider integration to be important or extremely important in winning new customers

  • 63 percent of respondents said data loading and integration are the most time-consuming aspects of customer implementation

  • 40 percent of SaaS and cloud vendors are developing point-to-point, custom integrations in house in order to connect to other applications and systems

  • 44 percent of respondents have experienced the inability to integrate with customers' existing systems and applications as a hurdle in sales conversations

MuleSoft is helping SaaS and Cloud vendors respond to these challenges by providing the CloudHub integration platform as a service (iPaaS), which connects across cloud-based applications and also connects SaaS to on-premise applications. MuleSoft's Anypoint™ technology for on-demand API connectivity eliminates the need for custom point-to-point code. With CloudHub, SaaS vendors and systems integrators (SIs) can focus on scaling their core business instead of spending time and money on custom integration, resulting in shorter sales cycles, faster implementations, lower support costs, higher customer satisfaction and renewals.

"The results of this report support what MuleSoft has known for quite some time now -- that integration is absolutely essential for all organizations' business strategy within the New Enterprise," said Chris Purpura, vice president of business development and general manager of the CloudHub platform at MuleSoft. "With the rise of mobile and SaaS, more organizations are realizing the necessity of connecting the explosion of endpoints. The positive result of this is the ability to gain new customers and competitive advantage through integration."

Results show that SaaS application connectivity has the power to impact a company's top line revenue. The worldwide survey was conducted in the fourth quarter in 2012 and included over 200 SaaS and cloud provider respondents.

For more on the SaaS Integration Survey:
Read the full report: http://bit.ly/XCsGOB
View the infographic: http://bit.ly/VVzhjK

About MuleSoft
MuleSoft provides the most widely used integration platform for connecting SaaS and enterprise applications in the cloud and on-premise. With the rise of cloud and mobile, enterprises face a choice: get overwhelmed by the resulting explosion of end points or seize the opportunity to gain competitive advantage. Founded on the idea that connecting applications should not be hard, MuleSoft lets organizations harness the power of their applications through integration. MuleSoft's Anypoint™ technology eliminates costly, time-intensive point-to-point integration, enabling business agility. Delivered as a packaged integration experience, CloudHub™ and Mule ESB™ are built on proven open source technology for the fastest, most reliable integration without vendor lock-in. Supporting billions of transactions per day, MuleSoft is used in production by thousands of enterprises, including Walmart, MasterCard, Nokia, Nestlé and Honeywell, and powers integrations with leading SaaS vendors such as Salesforce.com, NetSuite, Workday, Intuit and Zuora.

For more information: www.MuleSoft.com
Follow us on Twitter: @MuleSoft

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2232255

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...