Welcome!

Eclipse Authors: Pat Romanski, Elizabeth White, Liz McMillan, David H Deans, JP Morgenthal

News Feed Item

Mobile Ad Industry Leader MobFox Scales their Business using Treasure Data's Big Data as-a-Service Platform

MOUNTAIN VIEW, Calif., Jan. 15, 2013 /PRNewswire/ -- MobFox, one of the 10 largest mobile advertising networks worldwide, has selected Treasure Data's ground-breaking Big Data as-a-Service platform to run their analytics dashboard applications. MobFox serves mobile display and video ads to more than 15,000 applications running on iPhone, Android, and Blackberry devices.

"Time is the most precious asset in our fast-moving business, and Treasure Data saved us a lot of it," said Julian Zehetmayr, CEO and Founder of MobFox. "Considering our large and increasing data volume  - last month alone we added 20 billion records - it would have taken us several months to build our own data analytics system. With Treasure Data, we did it in two weeks," added Zehetmayr.

Treasure Data's Big Data-as-a-Service platform enables fast-moving, data-driven companies like MobFox to develop and scale their analytics capability in days - not weeks or months - without using scarce development resources. Hiro Yoshikawa, CEO and Co-Founder of Treasure Data, said "Companies like MobFox are transforming the way that advertisers reach their target audience, and our Big Data as-a-Service platform enables them to develop and manage their solution significantly faster at a lower cost than by using their own people and resources."

Now that the system is live, MobFox continues to benefit from Treasure Data's service-based approach. "Treasure Data is essentially our Big Data operations team: we just store and analyze data, and they take care of everything else. They are a smart, dependable team," said Zehetmayr.

About MobFox

Founded by young entrepreneur Julian Zehetmayr in Vienna, 2010, MobFox has quickly grown to become one of the world's largest independent mobile advertising networks for Android and iOS with core products in Mobile Display and Mobile Video.  Currently serving over 20 billion ad impressions each month, MobFox's rapid success can be attributed to their innovative tools developed and tailored for clients' needs on both sides of our network. http://www.mobfox.com.

About Treasure Data

With over 50 customers ranging from social commerce start-ups through online gaming leaders to global corporations, Treasure Data's Big Data as-a-Service platform is already hosting over 200 billion rows of live data and processing more 130,000 queries per day. Treasure Data was founded by some of the smartest engineering minds in the open source world and is backed by leading angel investors. http://www.treasure-data.com.

SOURCE Treasure Data

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...