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eTextbooks and Multimedia in Higher Education 2012

NEW YORK, Jan. 9, 2013 /PRNewswire/ -- announces that a new market research report is available in its catalogue:


eTextbooks and Multimedia in Higher Education 2012

eTextbooks and Multimedia in Higher Education 2012 probes the rapidly changing roles of digital textbooks and multimedia learning resources in the arenas of college publishing and higher education, particularly in relationship to traditional print textbooks and used textbooks.




Also, this report examines the rise of digital learning environments, or platforms that can accommodate a course-full of digital resources to help students progress through the course and instructors to help improve student learning outcomes.


Topics in this report include:


• Current penetration of etextbooks on college campuses and growth projections,


• Position of multimedia-materials in the overall higher education media market and its forecasted growth,


• Popular types of instructional materials in etextbook formats,


• How etextbooks are impacting traditional marketing and sales channels,


• Impact of open-source textbooks on traditional publishing of etextbooks.




eTextbooks and Multimedia in Higher Education 2012 is a critical tool for publishers, marketers and business developers in understanding market needs, trends and challenges.




Table of Contents








Executive Summary




Chapter 1: Size & Structure




Textbooks: Traditionally Stable Market


New Textbooks: Shifting Market


Used Textbooks Persist


The Appeal of Rentals


Amazon Joins the Fray1


Multimedia Viewed as New Growth Driver


eTextbooks Seeking Traction


Inkling Seeds Tools for the eTextbook Growth; Follett Partners Up


Competitive Landscape Is All About Digital


Khan, MOOCS and More


Kaltura Channels Open Source


New Theory of Creation: iBooks Author, NACS and LuLu


OpenStax Joins FWK, BVT in Open Realm


Boundless Learning (Maybe) Hits Limit of Open Source




Table 1.1: Growth in College Textbook Net Sales, 2000-2011


Table 1.2: Sales of Key College Instructional Materials, 2010 vs. 2011 vs. 2012P


Table 1.3: Share of Media Used in U.S. College Classrooms, 2012P




Chapter 2: Digital Learning Environments




Publishers See Growth in Digital Share of Revenue


McGraw-Hill Pushes Toward Digital


Pearson Drivers: MyLabs, Custom and Learning Studio


Digital Drove 35% of Revenue at Cengage Learning


Wiley Builds New Courses for WileyPlus


Macmillan Supports New Ventures


Non-Traditional Publishers See Opportunity in Higher Education


Kaltura Banks on Video


BenchPrep Builds Courses for Platform


Discovery Moves into Community College Segment


Blackboard, K12 Inc. Partner for Developmental Education




Table 2.1: Multimedia Products


Table 2.2: Selected Publishers' Digital Shares of Education Business


Table 2.3: Selected Digital Resources McGraw-Hill Higher Education


Table 2.4: Selected Digital Resources Pearson Higher Education


Table 2.5: Selected Digital Resources Cengage Learning


Table 2.6: Selected Digital Resources Wiley Global Education




Chapter 3: Marketing & Distribution




Publishers Partner with Schools in Licensing Agreements


Cal State Advances Licensing Program


Indiana University Teamed Up with 5 Publishers


McGraw-Hill Aggressively Pursues Licensing Agreements


Pearson and McGraw-Hill Offer Pay-for-Performance Deals


Publishers Approach Consumers Directly




Chapter 4: Conclusions & Outlook


Market Dynamic


Digital with the Wind at its Back


Obstacles to Digital Use Growth


Outlook: Overall Growth Projection of 8.8%


Multimedia Growth Will Lead the Charge


Still Room for Print




Table 4.1: Sales Forecast of Key College Instructional Materials, 2011-2015




To order this report:

: eTextbooks and Multimedia in Higher Education 2012




Nicolas Bombourg
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626


SOURCE Reportlinker

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