Welcome!

Eclipse Authors: Cynthia Dunlop, Liz McMillan, Elizabeth White, XebiaLabs Blog, Ken Fogel

News Feed Item

Krux Reports Significant Growth in Clients, Revenues, and Market Penetration in 2012

Platform Investments Support Clients' Consumer Data Initiatives Across All Digital Screens and Sources

SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwire) -- 01/08/13 -- Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).

The company's client base increased by more than 300 percent in 2012 including new distribution partners Centro and Triad Retail Media, as well as new clients such as Apartments.com, CafeMom, Gatehouse Media, IDG UK, Meredith, NBC Universal, Network 10 (Australia), The New York Times, News Limited (Australia), Recruit (Japan), Sanoma Media (EU), Snagajob, Spil Games (EU), and Wikia. Revenue rose by more than 400 percent, and the firm's Internet reach across its client and partner community more than doubled, now exceeding 560 million users worldwide.

"2012 will go down as the year when 'Big Data' took root in big media," said Krux Co-founder and CEO Tom Chavez. "Since our founding, Krux has been advancing the potential of responsible applications of consumer data to transform user experience and accelerate business performance. Over the last year, we've seen that potential become real, with companies across the media landscape making strategic investments in the people and technology required to meet their data-driven future head-on."

Krux provides critical consumer data management infrastructure to global web and mobile operators and is distinct in the DMP space given the breadth and flexibility of its platform. In addition to core data management and audience discovery capabilities, Krux delivers the industry standard in web data protection, and it is also the only DMP provider to offer enterprise-grade tag management as a fully integrated feature within its platform.

"Given the flexibility, scalability, and security of their DMP, Krux was the obvious choice to power audience targeting and data protection for the Centro Brand Exchange," stated Centro founder and CEO Shawn Riegsecker. "Through our partnership with Krux, we're able to deliver the highest quality ad exchange in the industry, giving publishers more control, higher CPMs, and the greatest level of data protection available."

In 2012, Krux introduced several platform enhancements including an overhaul of its yield and campaign analytics suite and the open source tag management initiative, Krux PostScribe, allowing for faster, smarter, asynchronous delivery of website ads and content. It also made extensive investments in its mobile capabilities. The new Krux mobile SDK allows comprehensive tracking and targeting within mobile apps environments and provides publishers with a holistic, cross-device data management solution.

Krux is unique as the only truly market-neutral player in the DMP space, unlike many other providers whose primary business is the buying/selling of ads or data, often in competition with the clients they serve. In 2013, the company will continue to invest in data-safe modes for programmatic media transactions, as seen already in its platform's native real-time buying (RTB) bidding infrastructure.

"Krux's commitment to market neutrality and data security truly distinguishes it from the competition," stated CafeMom Executive Vice President Jonathan King. "That commitment, combined with their absolute focus on client success, has made Krux an invaluable partner to CafeMom as we refine our data strategy and grow our traditional and programmatic revenue streams."

Krux also sets itself apart through its broad market focus as seen in last year's beta launch of Krux Apps, a suite of right-sized solutions aimed at smaller web operators. Krux Apps helps anyone with a website to improve site performance and user engagement, strengthen web data security, and drive more revenue. Krux recently released a specialized plug-in for the WordPress publishing platform. This plug-in ensures the broadest possible access to the Krux Apps suite, reinforcing the company's commitment to friction-free adoption and deployment for a class of web operators otherwise overlooked in the 'Big Data' revolution. More than 500 websites have already joined the Krux Apps community -- above and beyond the company's considerable penetration of the 'enterprise' DMP market.

"With Krux Apps launch, Krux has nailed it," stated Investing Channel Chief Technology Officer Ben Johnson. "Krux Apps provides smaller web operators with solutions that deliver huge value, far greater than you'd expect given the simple implementation and overall ease-of-use."

In 2012, Krux made a series of key hires, bolstering its leadership team and bringing decades' worth of industry experience to bear in creating value for its clients. In February, Krux appointed Gordon McLeod as president, overseeing worldwide sales, marketing, client solutions, and business development activity. Previously, Mr. McLeod helped to shape the digital media industry, most recently at News Corp. serving as president of the Wall Street Journal Digital Network. Krux also tapped Matt Kilmartin to lead sales and business development. Mr. Kilmartin has a diverse background in technology, media, and data solutions, and was a nine-year veteran of Akamai, most recently leading all sales and account management for its Advertising Decision Solutions business unit.

"Krux represents the nexus between a new class of web data infrastructure and new modes of digital advertising, content, and commerce," said Mr. McLeod. "Drawing on the passion and hard work of the Krux team and the vision and commitment of our valued clients, I am proud to play a role in charting this new media frontier."

About Krux
Founded in 2010, Krux delivers data fabric for the consumer web. Krux's data management platform helps companies protect, manage, and monetize data across screens and sources. With Krux, companies give their consumers cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Companies across the US, Europe and Asia have adopted Krux technology, including The New York Times, NBC Universal, Sanoma Media, Triad Retail Media, Wikia, Recruit, CarSales.com.au, Financial Times, NBCNews.com, Gatehouse Media, Apartments.com, and The Wall Street Journal Digital Network. Find out more at www.krux.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...