Click here to close now.




















Welcome!

Eclipse Authors: XebiaLabs Blog, Ken Fogel, Sematext Blog, Marcin Warpechowski, Trevor Parsons

News Feed Item

Krux Reports Significant Growth in Clients, Revenues, and Market Penetration in 2012

Platform Investments Support Clients' Consumer Data Initiatives Across All Digital Screens and Sources

SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwire) -- 01/08/13 -- Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).

The company's client base increased by more than 300 percent in 2012 including new distribution partners Centro and Triad Retail Media, as well as new clients such as Apartments.com, CafeMom, Gatehouse Media, IDG UK, Meredith, NBC Universal, Network 10 (Australia), The New York Times, News Limited (Australia), Recruit (Japan), Sanoma Media (EU), Snagajob, Spil Games (EU), and Wikia. Revenue rose by more than 400 percent, and the firm's Internet reach across its client and partner community more than doubled, now exceeding 560 million users worldwide.

"2012 will go down as the year when 'Big Data' took root in big media," said Krux Co-founder and CEO Tom Chavez. "Since our founding, Krux has been advancing the potential of responsible applications of consumer data to transform user experience and accelerate business performance. Over the last year, we've seen that potential become real, with companies across the media landscape making strategic investments in the people and technology required to meet their data-driven future head-on."

Krux provides critical consumer data management infrastructure to global web and mobile operators and is distinct in the DMP space given the breadth and flexibility of its platform. In addition to core data management and audience discovery capabilities, Krux delivers the industry standard in web data protection, and it is also the only DMP provider to offer enterprise-grade tag management as a fully integrated feature within its platform.

"Given the flexibility, scalability, and security of their DMP, Krux was the obvious choice to power audience targeting and data protection for the Centro Brand Exchange," stated Centro founder and CEO Shawn Riegsecker. "Through our partnership with Krux, we're able to deliver the highest quality ad exchange in the industry, giving publishers more control, higher CPMs, and the greatest level of data protection available."

In 2012, Krux introduced several platform enhancements including an overhaul of its yield and campaign analytics suite and the open source tag management initiative, Krux PostScribe, allowing for faster, smarter, asynchronous delivery of website ads and content. It also made extensive investments in its mobile capabilities. The new Krux mobile SDK allows comprehensive tracking and targeting within mobile apps environments and provides publishers with a holistic, cross-device data management solution.

Krux is unique as the only truly market-neutral player in the DMP space, unlike many other providers whose primary business is the buying/selling of ads or data, often in competition with the clients they serve. In 2013, the company will continue to invest in data-safe modes for programmatic media transactions, as seen already in its platform's native real-time buying (RTB) bidding infrastructure.

"Krux's commitment to market neutrality and data security truly distinguishes it from the competition," stated CafeMom Executive Vice President Jonathan King. "That commitment, combined with their absolute focus on client success, has made Krux an invaluable partner to CafeMom as we refine our data strategy and grow our traditional and programmatic revenue streams."

Krux also sets itself apart through its broad market focus as seen in last year's beta launch of Krux Apps, a suite of right-sized solutions aimed at smaller web operators. Krux Apps helps anyone with a website to improve site performance and user engagement, strengthen web data security, and drive more revenue. Krux recently released a specialized plug-in for the WordPress publishing platform. This plug-in ensures the broadest possible access to the Krux Apps suite, reinforcing the company's commitment to friction-free adoption and deployment for a class of web operators otherwise overlooked in the 'Big Data' revolution. More than 500 websites have already joined the Krux Apps community -- above and beyond the company's considerable penetration of the 'enterprise' DMP market.

"With Krux Apps launch, Krux has nailed it," stated Investing Channel Chief Technology Officer Ben Johnson. "Krux Apps provides smaller web operators with solutions that deliver huge value, far greater than you'd expect given the simple implementation and overall ease-of-use."

In 2012, Krux made a series of key hires, bolstering its leadership team and bringing decades' worth of industry experience to bear in creating value for its clients. In February, Krux appointed Gordon McLeod as president, overseeing worldwide sales, marketing, client solutions, and business development activity. Previously, Mr. McLeod helped to shape the digital media industry, most recently at News Corp. serving as president of the Wall Street Journal Digital Network. Krux also tapped Matt Kilmartin to lead sales and business development. Mr. Kilmartin has a diverse background in technology, media, and data solutions, and was a nine-year veteran of Akamai, most recently leading all sales and account management for its Advertising Decision Solutions business unit.

"Krux represents the nexus between a new class of web data infrastructure and new modes of digital advertising, content, and commerce," said Mr. McLeod. "Drawing on the passion and hard work of the Krux team and the vision and commitment of our valued clients, I am proud to play a role in charting this new media frontier."

About Krux
Founded in 2010, Krux delivers data fabric for the consumer web. Krux's data management platform helps companies protect, manage, and monetize data across screens and sources. With Krux, companies give their consumers cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Companies across the US, Europe and Asia have adopted Krux technology, including The New York Times, NBC Universal, Sanoma Media, Triad Retail Media, Wikia, Recruit, CarSales.com.au, Financial Times, NBCNews.com, Gatehouse Media, Apartments.com, and The Wall Street Journal Digital Network. Find out more at www.krux.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.