Welcome!

Eclipse Authors: Carmen Gonzalez, Roger Strukhoff, Lori MacVittie, Kevin Jackson, Mark R. Hinkle

News Feed Item

KBB.com Names Most-Researched New Vehicles, Brands of 2012; Redesigned Honda CR-V Tops List

Asian Automakers, Models Dominate Most-Researched List Year-Over-Year; Honda Leapfrogs Ford in Market Share

IRVINE, Calif., Jan. 3, 2013 /PRNewswire/ -- The redesigned Honda CR-V is No. 1 on the list of the most-researched new vehicles of 2012 on www.kbb.com announces Kelley Blue Book, the leading provider of new and used car information. In addition, Kelley Blue Book reveals the top 20 most-researched new vehicles and the top five brands with the greatest share of market interest on its website for 2012.

(Logo:  http://photos.prnewswire.com/prnh/20121108/LA08161LOGO)

KBB.com's Top 20 Most-Researched New Vehicles of 2012


1. Honda CR-V

6. Ford F-150

11. Chevrolet Equinox

16. Kia Optima

2. Toyota Camry

7. Hyundai Sonata

12. Toyota Highlander

17. Toyota RAV4

3. Honda Civic

8. Ford Escape

13. Ford Focus

18. Toyota Corolla

4. Honda Accord

9. Nissan Altima

14. Volkswagen Jetta

19. BMW 3 Series

5. Hyundai Elantra

10. Mazda Mazda3

15. Kia Sorento

20. Honda Odyssey

This year's success story is the Mazda3, entering the top 20 most-researched new vehicles of 2012 at No. 10, making significant climbs from its spot at No. 29 in 2011. The Mazda3's victory can be attributed to the vehicle's fuel efficiency and affordability, sparking interest among car shoppers.

"The Mazda3 resonated with KBB.com visitors during 2012 as gas prices were fluctuating, and due to its affordability it continues to remain top-of-mind among new-car shoppers," said Akshay Anand, market intelligence Web analyst for Kelley Blue Book. "During 2012, Mazda had a solid year with its refocused brand image and Skyactiv® Technology, which touts fuel efficiency and technology innovations. With a redesign of the popular Mazda3 on the horizon and the mid-size Mazda6 redesign set for release early this year, Mazda will drive more consumer interest to the brand in 2013."

KBB.com's Top Five Brands with Greatest Share of Market Interest among New-Car Shoppers in 2012

Brand

2012 Share of Market Interest on KBB.com

Toyota

15.4%

Honda

13.7%

Ford

13.5%

Chevrolet

10.6%

Hyundai

8.2%

Toyota, Honda, Ford, Chevrolet and Hyundai (respectively) are the top five brands with the highest share of market interest, defined as the percent of new-car shopper activity for a particular brand, on Kelley Blue Book's KBB.com for 2012. 

Toyota retained its No. 1 spot and the brand's market share increased 1 percent on KBB.com in 2012.  Meanwhile, this year Honda moved up one position to the second most-researched brand on KBB.com, increasing 0.5 percent from 2011.  Ford moved down to No. 3 on the list, while Chevrolet and Hyundai maintained the same positions when compared to 2011 as the fourth and fifth most-researched brands, respectively.

"Holding the No. 1 spot as the most-shopped brand on KBB.com year after year, Toyota's brand interest in 2012 primarily was propelled by the redesign of its immensely popular flagship," said Anand. "Toyota really hit the mark with its redesigned Camry, and millions of KBB.com visitors proved their interest as this model was the second most-researched vehicle on the site in 2012.  When redesigning the Camry, Toyota successfully created a stand-out vehicle in the extremely competitive mid-size sedan segment."

Regaining the title as the second most-researched brand on KBB.com since it last held the position in 2010, Honda leapfrogged over Ford (which held the No. 2 spot in 2011) driven by the success of the redesigned CR-V and Accord. The redesigned CR-V captured the most attention of KBB.com visitors during 2012, increasing shopper activity and moving the model from No. 4 in 2011 to No. 1 in 2012. 

Since 2004, the Honda Civic, Honda Accord and Toyota Camry remain among the top five most-researched new vehicles on KBB.com. While these models remained among the top five once again in 2012, several other vehicles either entered the list for the first time or significantly shifted position when compared to recent years. New entrants to the top 20 most-researched new vehicles in 2012 include the Kia Sorento and the Kia Optima. In addition, the BMW 3 Series appears on the list again this year for the first time since 2010.

"Jumping 19 spots from 2011 to 2012, the Optima's impressive increase in popularity on KBB.com this year proved that Kia has done a remarkable job sustaining interest in the model with clever advertising and new trim options, despite the fact that the Optima was not a new redesign in 2012," said Anand. "Meanwhile, the BMW 3 Series was the only luxury vehicle on the top 20 most-researched new vehicles list on KBB.com for 2012. The 3 Series is a longtime stalwart in the entry-level luxury vehicle category, and its recent redesign coupled with its impressive heritage remains an advantage to BMW against its competitors."

A number of popular new or redesigned models also increased their standing for 2012 versus 2011, including the Ford Escape, up 12 positions from 2011 to No. 8 in 2012, and the Nissan Altima, increasing three spots to No. 9.  At the same time, many vehicles that are standard candidates on the annual most-researched new vehicles list dropped a few positions in the 2012 rankings. The Honda Odyssey fell five positions to No. 20 for 2012, while the Toyota Corolla fell four spots to No. 18. Vehicles that claimed a top 20 spot on the 2011 list but did not secure a spot for 2012 include the Toyota Prius, Toyota Tacoma, Ford Fusion and Ford Explorer; however, each model ranked among the top 30.

For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb/.

About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. KBB.com provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book's KBB.com ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend® study. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader Group.

SOURCE Kelley Blue Book

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.