Click here to close now.


Eclipse Authors: Liz McMillan, XebiaLabs Blog, Ken Fogel, Sematext Blog, Marcin Warpechowski

News Feed Item Names Most-Researched New Vehicles, Brands of 2012; Redesigned Honda CR-V Tops List

Asian Automakers, Models Dominate Most-Researched List Year-Over-Year; Honda Leapfrogs Ford in Market Share

IRVINE, Calif., Jan. 3, 2013 /PRNewswire/ -- The redesigned Honda CR-V is No. 1 on the list of the most-researched new vehicles of 2012 on announces Kelley Blue Book, the leading provider of new and used car information. In addition, Kelley Blue Book reveals the top 20 most-researched new vehicles and the top five brands with the greatest share of market interest on its website for 2012.

(Logo:'s Top 20 Most-Researched New Vehicles of 2012

1. Honda CR-V

6. Ford F-150

11. Chevrolet Equinox

16. Kia Optima

2. Toyota Camry

7. Hyundai Sonata

12. Toyota Highlander

17. Toyota RAV4

3. Honda Civic

8. Ford Escape

13. Ford Focus

18. Toyota Corolla

4. Honda Accord

9. Nissan Altima

14. Volkswagen Jetta

19. BMW 3 Series

5. Hyundai Elantra

10. Mazda Mazda3

15. Kia Sorento

20. Honda Odyssey

This year's success story is the Mazda3, entering the top 20 most-researched new vehicles of 2012 at No. 10, making significant climbs from its spot at No. 29 in 2011. The Mazda3's victory can be attributed to the vehicle's fuel efficiency and affordability, sparking interest among car shoppers.

"The Mazda3 resonated with visitors during 2012 as gas prices were fluctuating, and due to its affordability it continues to remain top-of-mind among new-car shoppers," said Akshay Anand, market intelligence Web analyst for Kelley Blue Book. "During 2012, Mazda had a solid year with its refocused brand image and Skyactiv® Technology, which touts fuel efficiency and technology innovations. With a redesign of the popular Mazda3 on the horizon and the mid-size Mazda6 redesign set for release early this year, Mazda will drive more consumer interest to the brand in 2013."'s Top Five Brands with Greatest Share of Market Interest among New-Car Shoppers in 2012


2012 Share of Market Interest on











Toyota, Honda, Ford, Chevrolet and Hyundai (respectively) are the top five brands with the highest share of market interest, defined as the percent of new-car shopper activity for a particular brand, on Kelley Blue Book's for 2012. 

Toyota retained its No. 1 spot and the brand's market share increased 1 percent on in 2012.  Meanwhile, this year Honda moved up one position to the second most-researched brand on, increasing 0.5 percent from 2011.  Ford moved down to No. 3 on the list, while Chevrolet and Hyundai maintained the same positions when compared to 2011 as the fourth and fifth most-researched brands, respectively.

"Holding the No. 1 spot as the most-shopped brand on year after year, Toyota's brand interest in 2012 primarily was propelled by the redesign of its immensely popular flagship," said Anand. "Toyota really hit the mark with its redesigned Camry, and millions of visitors proved their interest as this model was the second most-researched vehicle on the site in 2012.  When redesigning the Camry, Toyota successfully created a stand-out vehicle in the extremely competitive mid-size sedan segment."

Regaining the title as the second most-researched brand on since it last held the position in 2010, Honda leapfrogged over Ford (which held the No. 2 spot in 2011) driven by the success of the redesigned CR-V and Accord. The redesigned CR-V captured the most attention of visitors during 2012, increasing shopper activity and moving the model from No. 4 in 2011 to No. 1 in 2012. 

Since 2004, the Honda Civic, Honda Accord and Toyota Camry remain among the top five most-researched new vehicles on While these models remained among the top five once again in 2012, several other vehicles either entered the list for the first time or significantly shifted position when compared to recent years. New entrants to the top 20 most-researched new vehicles in 2012 include the Kia Sorento and the Kia Optima. In addition, the BMW 3 Series appears on the list again this year for the first time since 2010.

"Jumping 19 spots from 2011 to 2012, the Optima's impressive increase in popularity on this year proved that Kia has done a remarkable job sustaining interest in the model with clever advertising and new trim options, despite the fact that the Optima was not a new redesign in 2012," said Anand. "Meanwhile, the BMW 3 Series was the only luxury vehicle on the top 20 most-researched new vehicles list on for 2012. The 3 Series is a longtime stalwart in the entry-level luxury vehicle category, and its recent redesign coupled with its impressive heritage remains an advantage to BMW against its competitors."

A number of popular new or redesigned models also increased their standing for 2012 versus 2011, including the Ford Escape, up 12 positions from 2011 to No. 8 in 2012, and the Nissan Altima, increasing three spots to No. 9.  At the same time, many vehicles that are standard candidates on the annual most-researched new vehicles list dropped a few positions in the 2012 rankings. The Honda Odyssey fell five positions to No. 20 for 2012, while the Toyota Corolla fell four spots to No. 18. Vehicles that claimed a top 20 spot on the 2011 list but did not secure a spot for 2012 include the Toyota Prius, Toyota Tacoma, Ford Fusion and Ford Explorer; however, each model ranked among the top 30.

For more information and news from Kelley Blue Book's, visit, follow us on Twitter at (or @kelleybluebook), like our page on Facebook at, and get updates on Google+ at

About Kelley Blue Book (
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book's ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend® study. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader Group.

SOURCE Kelley Blue Book

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.