Click here to close now.


Eclipse Authors: Liz McMillan, XebiaLabs Blog, Ken Fogel, Sematext Blog, Marcin Warpechowski

News Feed Item

Appcelerator/IDC Q4 2012 Mobile Developer Survey Unveils Top Mobile Predictions for 2013

Mobile Developers Foresee Surge in Mobile Commerce and Transformation of Retail, Interest in Developing for iOS and Android Platforms Remains Strong

MOUNTAIN VIEW, CA -- (Marketwire) -- 12/13/12 -- Today Appcelerator®, a leading mobile development platform provider, and industry-leading analyst firm International Data Corporation (IDC) announced results of a joint survey of nearly 3,000 mobile developers. The survey findings demonstrate that developers expect mobile to continue to be pervasive both in enterprise investments and consumers' lives. In addition to the expansion of mobile connected devices, developers predict consumers will dramatically change their shopping behaviors through the availability of mobile commerce sites and mobile payment options.

"I am blown away by this quarter's survey results related to retail," said Appcelerator CEO Jeff Haynie. "We've known that more and more consumers are augmenting their brick-and-mortar shopping with mobile buying experiences, but this quarter over 90 percent of developers anticipate most retail companies will offer a mobile commerce experience in 2013. These findings stress the ubiquity of mobile and the need for the best user experiences that are available to consumers who want to shop and pay anywhere, anytime, on any device."

"This quarter's survey findings are very consistent with last quarter's findings: iOS and Android remain the top targets for developers. While this isn't terribly surprising, it underscores the challenges competitors face as they try to establish their own platforms in the market," said John Jackson, Research Vice President, Mobile & Connected Platforms at IDC. "It will be most interesting to see how retailers drive the mobile transformation predicted by developers in 2013."

See the full report:

Key Findings and Predictions

Interest in iOS and Android Platforms Remains Strong & Stable
Despite the introduction of new products in Q4 and the massive success of devices like the iPad mini, Amazon Kindle, Samsung Galaxy S III, and iPhone 5, developer interest in the most popular platforms (i.e. iOS, Android) remains high, but relatively unchanged since Q3 2012. Though interest in individual platforms remains unchanged, development across multiple environments is expected to increase. Nearly 88 percent of developers predict they will be developing for two or more operating systems over the next year, a significant increase from the 69 percent figure reported in Q3 2012. Developers specifically expect to be working on multiple operating systems as it relates to mobile applications, with 49 percent reporting they plan to build mobile apps for two operating systems and 39 percent reporting they plan to build mobile apps for three or more operating systems.

Amazon Kindle Struggles
Despite Amazon's sizeable investment in its signature Kindle tablet, developers doubt that the device provides significant application revenue opportunities. Less than 22 percent of mobile developers are "very interested" in building mobile apps for the Amazon Kindle. This indicates that the Kindle's install base and revenue potential are too small to entice developers to build for the platform.

Google Nexus Starts Strong
An unprecedented number of respondents express strong interest in developing mobile apps for the Nexus platform. More than 53 percent of developers report being very interested in building apps for the device, nearing interest levels expressed for Android tablets overall. Two-thirds of developers feel positive about Google's entrance into the tablet market with the introduction of the Nexus. Many developers believe Google is providing leadership for the Android tablet market and is taking a more direct role in Android development, a move that may help the company curtail much of the fragmentation issues that have frustrated developers in the past.

Microsoft Surface Insufficient
Microsoft's Surface tablet has yet to excite the developer community. Of those surveyed, 45 percent are unimpressed by the hardware and 35 percent think Microsoft needs to do more to be successful. Even though the hardware is now available, developer interest in building applications for the platform is consistent with the results of the past two surveys, remaining relatively low at 36 percent.

Mobile Will Forever Change Retail
An astounding 93 percent of mobile developers anticipate that it is "likely to very likely" that most retail companies will have enabled mobile commerce in 2013. Consumer behavior continues to underscore this transformation. Developers predict that 86 percent of shoppers will look up a retailer's site on their device while shopping in a physical retail store in 2013. Nearly two-thirds of developers also believe that consumers will make more purchases via their mobile phone than their credit card in 2013, which is reinforced by the fact that 71 percent of developers predict the mobile wallet will permeate the consumer experience in 2013.

To download a copy of the Appcelerator/IDC Q4 2012 Mobile Developer Report, visit

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting

About Appcelerator
Appcelerator is the leading mobile development platform of choice for thousands of enterprises including eBay, Merck, Mitsubishi Electric, NBC, PayPal and Ray-Ban, as they become mobile-first organizations. With more than 50,000 mobile applications deployed on 90 million devices, Appcelerator's award-winning open source development platform (Titanium) and Appcelerator Cloud Services are used to create native apps across multiple devices including iOS, Android, Windows and BlackBerry, as well as hybrid and HTML5 mobile web. Customers who standardize on Appcelerator's solutions get to market 70 percent faster and achieve a significant competitive advantage. Appcelerator's worldwide ecosystem includes 400,000 mobile developers and hundreds of ISVs and strategic partners including SAP and Cognizant. For more information visit

Appcelerator is a registered trademark of Appcelerator Inc. Appcelerator Titanium is a trademark of Appcelerator Inc. All other trademarks and copyrights are the property of their respective owners.

Press Contact:
Jill Asher
Director of Public Relations
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.