The Enterprise Strategy Group (ESG), a leading IT research, analysis, and strategy firm, today released a Market Landscape report covering the evolving enterprise database market.

This database market, as observed in the report entitled Beyond RDBMS: Not Only SQL Databases Challenge the RDBMS Status Quo, has previously been dominated by well-established older relational databases (RDBMS). However, a large group of newer databases, commonly referred to as Not Only SQL Databases, purpose-designed for post-2000 era applications, have begun to seriously challenge the "one size fits all" older RDBMS. With over $300 million invested in this market, the movement to adopt these new-style databases is gaining enterprise credibility.

The author of the report, ESG Senior Principal Analyst Evan Quinn, states, “Innovations in data management from Web 2.0 companies, and database innovations coming from several open source projects, have provided the creative fuel for a wide range of vendors, from over a dozen start-ups, as well as long-established classic RDBMS suppliers, to develop and offer a wide range of databases to directly address big data analytics, cloud and web apps, graph analytics, and extreme transaction processing."

The multifaceted nature of this market’s structure and its traits are covered in the report, and everything from cloud databases to NewSQL databases are highlighted in this comprehensive portrayal of the Not Only SQL database landscape. In addition to technology advances, Not Only SQL databases also offer challenges to classic RDBMS databases by typically being more affordable and offering simpler licensing options as well as easy to access try-before-you-buy options.

"Vendors of Not Only SQL databases not only offer technologies that natively take advantage of modern infrastructures with inexpensive and expansive memory, multi-core CPUs, and recent advancements in storage," Quinn observes, "the vendors’ go-to-market approach potentially changes the economics of the database business."

More information about the ESG Market Landscape Report Beyond RDBMS: Not Only SQL Databases Challenge the RDBMS Status Quo is available at the ESG website.

About Enterprise Strategy Group

Enterprise Strategy Group (ESG) is an integrated IT research, analysis, and strategy firm that is world-renowned for providing actionable insight and intelligence to the global IT community. Recognized for its unique blend of capabilities—including market research, hands-on technical product validation, and expert consulting methodologies such as the ESG Strategy Lifecycle—ESG is relied upon by IT professionals, technology vendors, investors, and the media to clarify the complex.

For more information visit: www.esg-global.com.