Welcome!

Eclipse Authors: Carmen Gonzalez, Roger Strukhoff, Lori MacVittie, Kevin Jackson, Mark R. Hinkle

News Feed Item

Actuate’s Quiterian Chosen by Golfbreaks.com to Better Understand Customer Segmentation and Behavior Patterns

Actuate Corporation (NASDAQ: BIRT), The BIRT Company and the leader in open source business intelligence (BI) - today announced that golf travel specialist Golfbreaks.com has implemented Quiterian’s visual analytics product to deepen its understanding of both its clients and suppliers. Golfbreaks.com – Europe’s largest golf travel company - will use the tool across its entire portfolio, including sister brands Teeofftimes.co.uk and Bookaspa.com. The company selected Quiterian Analytics for its powerful visualization, and because it shifts the emphasis away from the IT department responding to data requests to business users driving their own queries. Quiterian was recently acquired by Actuate Corporation, and Quiterian Analytics will be rebranded as BIRT Analytics (see announcement on October 22nd: Actuate Acquires Quiterian S.L. to Deliver Big Data Analytics and Visual Data Mining to Business Users).

Goflbreaks.com has experienced 13 years of rapid and sustained growth since its inception in 1998, with the number of bookings increasing more than tenfold in six years, going from less than 20,000 a year to 200,000. The move to Quiterian comes as part of on-going investment in business intelligence, analytics and CRM, which has left senior management keen to be able to better segment, profile, and predict customer behavior. VPT, a UK-based Quiterian reseller partner, has been involved with various aspects of Golfbreaks.com’s BI and analytics-related projects and is seen as a trusted partner in both strategic consultancy and implementation.

Golf tourism is worth more than $17 billion worldwide across a broad demographic, and proactive exploration of marketing and operational data will certainly give Golfbreaks.com a competitive advantage: “This product meets a need that we see evolving,” Steve Hemsworth, Managing Director at Golfbreaks.com, commented. “We already have good BI, but we want to be able to intuitively drive analysis of client behavior and product performance. The insights Quiterian Analytics can give us into who is likely to do what, when and where, will enable a massive improvement in both our product development and the quality of advice we can give our clients. It will also increase the effectiveness of our decision making.”

VPT helped Golfbreaks.com throughout the whole process, from presenting Quiterian as a solution to an identified need, to technical and organizational implementation and customized training.

“Our confidence in VPT was a key factor in our buying decision,” continued Hemsworth. “Their engagement with our needs and their best-practice advocacy has been critical in the successful deployment. With so much evolution in our BI and analytics technology and practice going on across the organization we needed a safe pair of hands, and that’s what VPT offers.”

Specific uses to which Golfbreaks.com will be putting the Quiterian tool will include identifying clients who would enjoy products outside their usual buying habits, improving the effectiveness of their Breakpoints loyalty scheme as a marketing tool, and looking at patterns around venue use.

“The Quiterian product is a true business-user-driven tool,” says Daniel Fedak, Managing Director at VPT. “Ad-hoc queries can be made through an intuitive and highly visual interface without the need to go through IT or analytics specialists. Users ‘discover’ ever-deepening insights through an exploratory process that is very natural.”

Fedak added, “We enjoy working with Golfbreaks.com; it is an organization that stays ahead of the game by embracing innovation and taking a practical approach to business problems. We are also very pleased with the flexible and rapid delivery we have experienced with Quiterian. In less than 10 weeks at Golfbreaks.com, Quiterian Analytics took the step up from observing performance to exploring patterns and bringing a new level of insight to a wide variety of businesses.”

About Golfbreaks.com

Golfbreaks.com was formed in 1998 by Andrew Stanley, Chief Executive, and is Europe’s largest golf travel company, organizing golf breaks and holidays for hundreds of thousands of golfers a year in the UK, Europe and worldwide. With more than 13 years’ experience and an expert team that is passionate about golf and travel, we are known for delivering outstanding service, with the reassurance and security of booking with an ABTA and ATOL bonded travel company. Golfbreaks.com has partnership deals with the PGA, The Daily Telegraph and Bauer Media, publishers of Golf World and Todays Golfer magazines, and is also the only golf travel company to reward customers for their loyalty through the Breakpoints customer rewards program, which earns money off all future bookings made with Golfbreaks.com and its sister companies, Teeofftimes.co.uk and BookaSpa.com.

About VPT

VPT is a boutique Business Intelligence and Analytics consultancy with a passion for making data meaningful. This is reflected in their 10 years of consulting and delivery experience with over 100 successful implementations. VPT’s unique combination of strategic excellence, deep technical know-how and project leadership means that their executive-level guidance is well grounded and their involvement exceeds expectations.

About Quiterian

Actuate acquired Quiterian in October 2012. Quiterian fits very well into Actuate’s core business and strengthens its unique ability to help more end users identify and operationalize insights derived from any data source. Quiterian Analytics will be integrated into Actuate’s flagship product, ActuateOne, and will be known as BIRT Analytics.

Quiterian Analytics software was featured in Gartner’s 2012 report “Magic Quadrant for BI platforms” for “providing data discovery tools with predictive analytics, and allowing business analysts to conduct Visual Data Mining without relying on the specialized skills of a data scientist”.

Among its clients are leading companies in their sectors (Station Casinos, El Corte Inglés, BBVA, La Caixa, Telefónica, Vodafone, Orange, Volkswagen, Bayer) and some of the most relevant public services institutions including public health, transportation, homeland security and government. For more, please see: http://www.actuate.com/quiterian.

Actuate – The BIRT Company

Actuate founded and co-leads the BIRT open source project, which is used by 2 million developers around the globe and serves as the foundation of the ActuateOne® platform. Applications built on ActuateOne deliver more business and consumer insights to more people than all BI companies combined - ensuring organizations are ready for the exponential growth of Big Data and the proliferation of touch devices.

The ActuateOne platform empowers developers to rapidly develop custom, BIRT-based business analytics and customer communications applications. ActuateOne applications built with one BIRT design can access and integrate any data, including unstructured sources. They provide one user experience regardless of skill level and are supported by one platform for any cloud, hybrid, on-premise, web or touch device deployment.

Headquartered in Silicon Valley, Actuate has over 5,000 customers globally in a diverse range of business areas including financial services, technology and the public sector. Actuate is listed on NASDAQ under the symbol BIRT. For more information, visit www.actuate.com or engage with the BIRT community at www.birt-exchange.com.

Copyright © 2012 Actuate Corporation. All rights reserved. Actuate, ActuateOne, and the Actuate logo are registered trademarks of Actuate Corporation and/or its affiliates in the U.S. and certain other countries. All other brands, names or trademarks mentioned may be trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...