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SoBe-IT! South Beach Live Ultimate™ Run Launches The Ultimate Road Trip

EQUINOX SOUTH BEACH SPONSORS RACE WITH BRAMAN BMW OF MIAMI TO TAKE STAND AGAINST CHILD HUNGER IN AMERICA WITH A RUN TO HELP END IT.

MIAMI, Nov. 14, 2012 /PRNewswire/ -- Live Ultimate™, the premium health-style brand announced today the official launch of its LIVE ULTIMATE RUN SERIES sponsored by Equinox and featured by Braman BMW Miami, with a world-class Quarter Marathon, 5K Run/Walk and Ultimate Kids Dash for children ages 2-10.  The South Beach-infused race to be held Saturday December 15th, 2012 expects to attract thousands of participants and spectators to help raise awareness and funds for the growing problem of childhood hunger in America. 

Joining with The LIVE ULTIMATE END CHILD HUNGER INITIATIVE to combat the reality that 1 in 5 kids in America struggles with hunger are: Verizon Wireless, Whole Foods Market, Nespresso, Haute Living and Swiss watch-maker Hublot, all in support of Share Our Strength's No Kid Hungry® Campaign, a national nonprofit, dedicated to connecting children with the nutritious food they need to lead healthy, active lives.

"According to the U.S. Department of Agriculture, more than 16 million children in this country struggle with hunger every day," said Bryan Huberty, the company's race coordinator. "We at Live Ultimate are proud to be a collaborative campaign partner in support of the No Kid Hungry Campaign and the movement of people committed to making sure that no child in America is ever hungry."

The race which includes additional community causes, will take place on the picturesque oceanfront of Miami's famous South Beach, a major entertainment destination for both American and international tourists for its nightclubs, restaurants, boutiques and hotels. During the peak of season, this famous stretch of beach along the beautiful Atlantic Ocean amid swaying palms trees will be shut down to traffic to form an exclusive and picturesque oceanfront course for the LIVE ULTIMATE RUN. The run finishes just steps away from the exclusive landmark nightclub and venue, Nikki Beach Club, where the Ultimate post-race party will be held. The Miami RUN is the first in a series of runs to include The Live Ultimate Run Los Angeles on February 10, 2013 and The Live Ultimate Run San Francisco on June 30, 2013, with plans to add more races in the next year.

About Live Ultimate™

Live Ultimate is a company committed to redefining lifestyle as "healthstyle," encouraging all to live their best lives in order to experience much more.  Extending enriching encounters through its offerings of premium superfood green iced tea beverages, national initiatives and philosophies, the company inspires all- To Live Healthy. To Live Happy. To Live Ultimate.  Learn more by visiting www.liveultimate.com online or call 1.877.576.6222. Media contact: Rod Esteves [email protected] Like us on Facebook at: www.facebook.com/LiveUltimate.

About Braman Motors Miami ®

Braman Motorcars Miami is the premier BMW dealer, serving Southern Florida offering all the newest BMW models, a wide selection of pre-owned BMWs and other marquee vehicles including Bentley, Bugatti, Rolls Royce, Cadillac and Mini.  To learn more, visit Braman Miami online at www.bramanmiami.com.

About Equinox:

Equinox Fitness Clubs operates 56 upscale, full-service facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and DC. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results. www.equinox.com IT'S NOT FITNESS. IT'S LIFE.

About Share Our Strength ®

Share Our Strength, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign – a national effort to end childhood hunger in America by 2015.  Visit nokidhungry.org to learn more.

SOURCE Live Ultimate

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