Welcome!

Eclipse Authors: Elizabeth White, Liz McMillan, XebiaLabs Blog, Ken Fogel, Sematext Blog

News Feed Item

Ad4Game Deploys Infobright to Support Advertising Service Focused on Internet Gaming Audience

Fast Growing Game Ad Network Uses Infobright Database to Quickly Analyze Large Volumes of Performance-Related Campaign Metrics

NEW YORK, NY -- (Marketwire) -- 11/07/12 -- ad: tech - Infobright today announced that Ad4Game, one of the Internet's leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support analysis of growing volumes of metrics that the company uses to optimize the performance of ad campaigns that run on gaming sites worldwide. With the help of Infobright's high-performing analytic database, Ad4Game is able to quickly mine terabytes of machine-generated web data tracking ad clickthroughs and other statistics, so that it can match advertisers with the gaming content most likely to generate conversions and ROI.

Ad4Game's network represents many of the most popular online gaming companies -- including Sony Online Entertainment, Disney, Atari, Microsoft, Ubisoft, Electronic Arts and more -- reaching over 400 million unique visitors and serving billions of impressions per month. The company's customers include advertisers as well as content providers, with each relying on Ad4Game to supply detailed reports on the performance of their advertising campaigns.

"Fast, accurate campaign analytics are central to Ad4Game's value proposition," said Omar Tahiri, CEO of Ad4Game. "Our advertisers want to maximize clickthroughs and conversions. Content publishers want to optimize eCPM and earnings. This demands real-time insight into how ads are performing, so that adjustments can be made in minutes, if necessary. With Infobright, we've found a database solution that can keep up with the volume and speed of incoming data, so that Ad4Game can continue to focus on what we do best: getting results for our advertisers and content publishers."

Prior to deploying Infobright, Ad4Game was using MySQL to collect online data on ad impressions, clickthroughs, and other metrics relevant to campaign performance. But as the company's business has grown, this row-oriented database could not keep up with the massive amounts of data being generated about customers' ad campaigns, nor could it quickly turn around the kind of ad-hoc analysis necessary to optimize performance in real-time. The company selected Infobright because, like MySQL, it is very simple to use, but Infobright is also capable of running even very complex queries on large volumes of data exponentially faster. In addition, set up and implementation is extremely cost effective.

Today, queries that previously took 10 minutes or more on MySQL now take no longer than 25 seconds using Infobright. And due to the data compression (up to 57:1) that Infobright is able to deliver, Ad4Game expects to be able to scale its analytics services affordably, even as data loads reach into the terabytes.

"Ad tech companies like Ad4Game differentiate themselves by providing value-added analysis that helps customers make the most of their campaign investments," said Don DeLoach, CEO of Infobright. "Infobright's database is an ideal solution for these types of businesses because we are well-suited to analyzing online and machine-generated data fast, effectively and at a very affordable cost."

Ad4Game will be attending Adtech NY, November 7-8, 2012 in New York City. Visit the company's booth #2045.

About Ad4Game
Ad4Game is the Internet's Game Ad Network. Partnered with the key players in the gaming industry, the company focuses on gamers ONLY ensuring advertisers can reach a highly targeted gaming audience. The company offers a high level of service, statistics, control and transparency to help customers succeed. Ad4Game is a simple and effective ad network suitable for advertisers and publishers of all sizes. Headquartered in Montreal, QC, Canada, Ad4Game has been involved in Games online marketing since 2004.

About Infobright
Infobright's high-performance database is the preferred choice for applications and data marts that analyze large volumes of "machine-generated data" such as Web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit http://www.infobright.com or join our open source community at http://www.infobright.org.

All names referred to are trademarks or registered trademarks of their respective owners.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Theresa Smith
Kickstart Consulting for Infobright
Email Contact or Email Contact
+1(818) 704-8481

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
UAS, drones or unmanned aircraft, no matter what you call them — this was their week. Our news stream was flooded with updates on the newly announced rules and regulations for commercial UAS from the FAA. So, naturally we have dedicated this week’s top news round up to highlight some of our favorite UAS stories.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...