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Talend Calls to NextPrinciples' Award-Winning "Insight-to-Action" Social Media Platform for In-Depth Analysis of Their Brand

MILPITAS, CA -- (Marketwire) -- 05/04/12 -- NextPrinciples, the innovative leader in Social Analytics, today announced that Talend, a global open source leader data integration and management software, has selected NextPrinciples' award-winning Insight-to-Action to augment its community engagement activities.

Talend, a recognized market leader in open source integration solutions, has been actively using social media to communicate and engage its community-at-large since 2008. Today, those communities have blossomed to well over 3400 followers on Twitter, 600 likes on Facebook and a very impressive, 2500 members on LinkedIn.

"We needed a simple yet powerful solution that enables us to track not only the interactions of our community, but also the activities that our team members were carrying out in various social channels," said Yves de Montcheuil, Talend's Vice President of Marketing. "We found NextPrinciples Insight-to-Action to be a compelling and cost-effective solution with a very quick time to value."

Talend's social communities have been growing very rapidly and their level of community engagement over social channels has been tremendous. The company needed a way to clearly understand and analyze their employee interactions with customers over social channels and what effect they made to the conversational prism.

"We lacked holistic or integrated view of our interactions across multiple social channels. We really found great value in the simplicity of the NextPrinciples' solution and tremendous depth and breadth in their analytics capabilities," said Patrick Coffre, Talend's Community Manager. "We also appreciate NextPrinciples' attention to detail and their focus on our success -- a true partner."

"Time and again we have been able to demonstrate that our modular platform and its elegant simplicity allow us to demonstrate immense speed to the value proposition," said Satya Krishnaswamy, CEO of NextPrinciples. "Talend was operational and had begun realizing value from our service in under two hours."

About NextPrinciples
NextPrinciples has pioneered a brand new social CRM software service - Insight-to-Action. This engaging new service can be used on any device, by anyone, in any organization, to effectively aggregate, analyze, and act on social media interactions and conversations across multiple social channels and platforms. The powerful Software as a Service (SaaS) based platform quickly and easily transforms social media data into recognizable metrics resulting in actionable engagement. Raw data and analysis of trends, conversations, and activities can be easily shared through the web and social networks. Insight-to-Action has proven itself time and time again in events, campaigns and community engagements. Most recently, NextPrinciples won the SNCR Award for Excellence in New Media Communications in 2011 and was a finalist in the Enterprise 2.0 Launchpad Competition.

About Talend
Talend is the recognized market leader in open source integration solutions. The company's holistic integration platform helps organizations minimize costs and maximize the value of data integration, ETL, data quality, master data management, application integration and business process management, while supporting their shift toward the Cloud and Big Data. More than 3,500 paying customers worldwide, including eBay, ING, The Weather Channel, Deutsche Post and Allianz, subscribe to Talend's solutions and services. With over 20 million downloads, Talend's products are the most trusted integration solutions in the world. The company has major offices in North America, Europe and Asia, and a global network of technical and services partners. For more information, please visit http://www.talend.com.

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