RANCHO SANTA MARGARITA, CA -- (Marketwire) -- 02/16/12 --

WHAT:
Melissa Data, a leading provider of contact data quality and integration solutions, will be highlighting a healthcare data use case during its HIMSS Conference session entitled "The Impact of Contact Data Quality: A Case Study."

WHY:
The more organizations seek to improve operational costs, increase revenues, and manage risks by capitalizing on their return on data, the more they realize that the quality of the data itself is essential to making those objectives a reality.

Contact data is always in flux -- including the addresses, phone numbers, and email addresses organizations rely on for communication and business intelligence. Without processes in place to systematically validate and update contact data, its quality quickly deteriorates. An accurate, single view of these critical information assets can dramatically reduce waste while significantly improving customer communication and business intelligence efforts.

HOW:
Melissa Data's HIMSS Conference session will demonstrate leading-edge methods to achieve general data cleansing of contact information. The session will illustrate how one company, HealthLink Dimensions of Atlanta, GA, employs leading-edge standardization, verification and merge/purge processes to consolidate and update a multi-sourced database of over 2.3 million physicians and allied professionals for multichannel marketing and communications.

WHEN:
Tuesday, Feb. 21
4:15 - 5:00 p.m.

WHERE:
HIMSS Conference
Venetian Sands Expo Convention Center
Lower Level Hall G, Booth 13247 - Theater

(Melissa Data will also be exhibiting at HIMSS from Tuesday, Feb. 21 through Thursday, Feb. 23 at the Venetian Sands Expo Convention Center, Kiosk K12, Business and Clinical Analytics Center)

WHO:
Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).

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