Welcome!

Eclipse Authors: Pat Romanski, Elizabeth White, Liz McMillan, David H Deans, JP Morgenthal

Related Topics: Microservices Expo, Industrial IoT, SYS-CON MEDIA

Microservices Expo: Article

i-Technology Viewpoint: Thinking Outside the VC Box

This is the Age of the "Momentary Enterprise," of Taking Advantage of an Opportunity that May Only Exist for Months

Prior to the year 2000, business was a world in love with office spaces and corporate travel. We traveled to work (the office) every day. We traveled away from the office for customer meetings, for internal meetings, for conferences, for awards ceremonies. We traveled because we could and we believed that it was necessary for the competitive advantage. That all changed rather quickly with the economic downturn of the early 2000s and, of course, 9/11. In short order, we relearned how to do business by staying put.

Another consequence of the most recent recession was corporate payroll compression. As good corporate citizens who are mindful of keeping our jobs, most of us were tasked with far more work than a single individual could perform adequately. To help make us more efficient, we introduced cell phones so that we could make calls while traveling, and WiFi-enabled laptops that enabled us to take our work anywhere and exchange messages with anyone, provided a "hotspot" could found.

Conference calls, cell phones, and laptops have pushed personal multitasking to unparalleled levels. For example, workers are now able to process the relentless stream of e-mails and instant messages as well as review financial and marketing documents, all while supposedly being active during a conference call.

The preceding has been unsettling for some of us, but not so for others. In fact, for those who are able to do three things at once, it is a stress reliever. Prior to this work style, employees who were required to be physically at meetings (even on-site) would worry about e-mail that was piling up as well as a half-written product presentation due the next day. Stress would slowly build as the meeting drew long. The productiveness of a conference call definitely suffers because multitasking participants are only slightly paying attention. However, no matter - overall efficiency is increased for those who can draw the connections together and somehow manage to stay engaged in the "here and now" at the same time.

Consider where we've come from and where we've now arrived. Before we had limited ways to "connect." Now we can create multiple connections and converge them. Perhaps even more important, we can do much of this connecting and converging ourselves, without advanced degrees in IT or telecommunications, and using technologies that are available at the local shopping mall. Also, we can create our own virtual office spaces.

Building the Momentary Enterprise
Among the many consequences of connectivity and convergence that lead to the virtual office space is the momentary enterprise. The momentary enterprise takes advantage of an opportunity that may only exist for months. When it has been fully exploited, the momentary enterprise is reconfigured - Lego-like - to pursue another opportunity. A "pop-up" business model is born, thereby changing the competitive balance and leveraging pervasive data.

It is likely that in the coming years we will see sizable businesses (based on yearly revenue) come and go at what will seem to be alarming speeds. Businesses can now be created in a matter of weeks to capitalize on whatever important trend or market demand is surfacing. Huge amounts of venture capital in many cases will not be required for establishing the infrastructure, the billing and accounting systems, the transport or supply systems, the IT function - and the list goes on. Such commodities will be expertly and automatically leveraged by super-deep, business-to-business automation, and new enterprises will start up by focusing their energy on differentiating their value in the marketplace rather than creating and supporting all of the associated accoutrements. Also, the fact that their life spans will be measured in months or a short number of years will not be grounds for dismissal from Harvard Business School. A successful business model doesn't need to be measured by its staying power.

Interested? Below is a checklist of things that will help you on your way to the momentary enterprise.

Hybrid PDAs (Personal Communicators)
Hybrid PDAs combine three entirely different business and personal communication mechanisms (cell, e-mail, IM) into a single embraceable device. Their expected ubiquity will enable significant efficiency gains in both our business and personal lives. Hybrid PDAs offer three important features for momentary enterprise entrepreneurs:

  • The ubiquity of cell phone use - after all, it is no longer "weird" to be on your phone while in a supermarket, and you can be sure that someone next to you on the street is carrying a cell phone (to the same extent that you can be sure that those around you are wearing shoes)
  • The seemingly overnight change from one type of cellular technology that is optimized for voice to a completely different architecture that is optimized for voice and data
  • The immediacy of digital information sharing when you're away from a computer desktop
The trend toward holding your electronic life in the palm of your hand started when cell phones were crossed with PDAs. The result was a cell phone that could also keep your calendar and your contact database. Next, text messaging was added, and then Internet access and e-mail. Furthermore, there appears to be no end in sight to the future versatility of these multifunctional, handheld devices. For example, NTT DoCoMo has introduced in Japan a cell phone with so many functions that one could get lost just trying to find them all. This unit will do the following:
  • Send and receive e-mail
  • Play games online
  • Access iMode-compatible Web sites and play downloaded music
  • Take digital photographs
  • Record sound
  • Read bar codes (and someday RFID tags)
  • Oh... and make phone calls
It also contains a specialized Sony-developed chip called a FeliCa chip or "smart card" that enables users to pay bills and make purchases over a wireless electronic banking system, operate appliances that can be controlled via a connection to the Internet, unlock doors, and the list goes on. Sooner or later, most of us will carry an intelligent device that is wirelessly connected to the world's vast data networks continuously.

XML
XML formatting allows proprietary databases and records to now have a nearly universal method for describing their contents. One does not need to be a sophisticated programmer who understands how to read a "schema" document or how to encode SQL statements to make sense of XML statements. A computer-literate teen could happen upon an XML fragment and derive some sense from it. He or she could likely import it into a favorite spreadsheet package and sort or average or trend it with a few keystrokes.

Business back ends are now XML-crazy. Information that needs to be expressed to another computer system is now expressed in some XML format. Most significantly, XML enables far higher business-to-business cooperation that is squarely aligned with the Web's chief goal: information exchange (as opposed to data exchange). XML has been enthusiastically embraced by business and allows for significant efficiency gains and better customer experiences. We will see XML reaching into the consumer world and our homes as well via wired and wireless appliances, for example. For the momentary enterprise, XML is the magic glue that allows vast sources of data and internetworking infrastructure - from PDAs to wireless video cameras - to share information.

Virtual Officeware (VOware) and RIAs
Currently, groupware is an effective collaboration tool used for large project management by equally large companies. For smaller companies, ad hoc usage of a shared file server often suffices. Small Web servers are also now used by more physically diverse groups.

Groupware, despite early hype, has remained somewhat hidden - deployed appropriately by those large multiregional companies, but avoided by the rest of the world. A trained administrator is usually needed to set it up, and typically it requires an additional capital investment in server and storage hardware and administration. Groupware also focuses heavily on managing shared document repositories, thus making it vulnerable to competing products with a broader vision.



More Stories By John Webster

John Webster is senior analyst and founder of Data Mobility Group. He is the author of numerous articles and white papers on a wide range of topics, including data convergence, storage networking devices and management, and storage services and outsourcing. He is also the coauthor of a book entitled Inescapable Data - Harnessing the Power of Convergence, published in April 2005 by IBM Press.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Announcing Poland #DigitalTransformation Pavilion
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, added the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor analytic...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.