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Quantcast pasa a ser global con visiones de audiencia locales

- La solución de medición de audiencia favorita del mundo presenta ahora datos específicos por país

SAN FRANCISCO, March 10, 2010 /PRNewswire/ -- Quantcast ha anunciado hoy que ahora entrega visiones de la audiencia localizada por cada país del mundo para respaldar su floreciente lista de editores y comercializadores internacionales. La medición de audiencia de Quantcast ofrece a los propietarios del sitio web datos de audiencia precisos, de tráfico medido directamente, demográficos, de estilo de vida, empresariales y geográficos. Lo mejor de todo, la medición de audiencia de Quantcast es totalmente gratuita. Ofreciendo al mercado visiones de audiencia sin precedentes, Quantcast permite a los editores representar mejor a sus audiencias únicas y permite a los anunciantes llegar a consumidores online específicos con precisión y escala.

(Foto: http://www.newscom.com/cgi-bin/prnh/20100310/NY68154)

Quantcast ofrece medición de audiencia comprehensiva para sitios web, videos, asistentes, juegos y más, con opciones flexibles para entender el contenido distribuido/publicado e incluso redes que combinan múltiples propiedades individuales. La integración de estándares se ofrece para plataformas de contenido, vídeo y publicidad Adobe Flash y Open Source Media Framework, Microsoft Silverlight, Brightcove, Freewheel, Auditude, LiveRail, Visible Measures, WebTrends, PointRoll, Atlas, Doubleclick, y muchos más.

"El rápido ritmo de cambio en la industria de medios global necesita un nuevo enfoque a la medición y habilitación de la audiencia", dijo Konrad Feldman, cofundador y consejero delegado de Quantcast. "Estamos muy orgullosos del soporte que Quantcast ha recibido de editores y comercializadores de todo el mundo, y estamos animados a ofrecer datos de audiencia específica por país para impulsar la transformación de la industria al descubrimiento y personalización de contenido en tiempo real".

Desde su lanzamiento a finales de 2006, Quantcast ha crecido rápidamente y, hoy, ofrece visiones de la audiencia para decenas de millones de destinos web en todo el mundo. De líderes de medios globales a blogs individuales, cuando se trata de datos de la audiencia, la comunidad digital mundial pasa a Quantcast. Tanto globales como locales, los líderes de medios y pioneros web utilizan Quantcast incluyendo MTV Networks, Bloomberg, The Economist, Reuters, IAC, BBC, Time Inc., NBC Universal, Discovery Communications, TypePad, WordPress, Dailymotion, Metacafe, Hi5, Netlog, Demand Media y LinkedIn.

Acerca de Quantcast

Quantcast mide y organiza las audiencias del mundo en tiempo real de modo que los anunciantes puedan comprar, vender y conectarse con las personas que más les importan. Calificada como la tercera compañía más innovadora de Fast Company en la web para 2010, la compañía se utiliza por las 10 principales agencias de medios de EE.UU. las mayores marcas del mundo y más de la mitad de los editores respaldados por la publicidad. Quantcast conecta los procesos de planificación, compra y cumplimiento de medios, ofreciendo las audiencias más consistentes del mercado. Lanzada en 2006, Quantcast tiene su sede en San Francisco y está respaldada por Founders Fund, Polaris Venture Partners, Revolution Ventures y Cisco Systems. Visite Get Quantified(TM) en http://www.quantcast.com.

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