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Eclipse Authors: Pat Romanski, Elizabeth White, Liz McMillan, David H Deans, JP Morgenthal

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CRM Mastery Launches a Free Technology Directory to Aid SMBs in Weighing CRM Options

Customer Relationship Management (CRM) continues to be a hot topic in business today as both small and mid-sized companies struggle to compete. But finding and ultimately selecting the right CRM technologies for salesforce automation, customer service, marketing, or social networking, from the literally thousands of technology solutions that are available, can be a daunting task.

“Although there are a number CRM solution directories available on the Web, they are not organized in a way that’s useful to potential technology buyers,” says Jim Berkowitz, CRM Technology Coach and Industry Analyst with CRM Mastery.

CRM Mastery’s Technology Directory helps potential CRM buyers by segregating On Demand from On Premise and Open Source offerings, distinguishing CRM suites from products designed to focus on just one functional area and also by separating sales force automation products that offer sales pipeline tracking from contact management products that don’t.

Because the directory content is maintained directly by Mr. Berkowitz, it is both very complete, in terms of the available products, and each product offering is properly categorized.

“CRM Mastery is all about being buyer-focused,” notes Berkowitz. “Ultimately as our directory expands and matures our goal is to have it become the premier source on the Internet for companies that are trying to put together a list of products that they should be considering for use in their organizations.”

The CRM Technology Directory is only one part of the company’s totally redesigned Web site. This new site features a variety of tools and services designed specifically to help businesses navigate through the complex and often confusing world of CRM technology.

About CRM Mastery

CRM Mastery, Inc. was founded in 2004 and is an independent, unbiased firm that specializes in coaching’ SMBs through a CRM selection and deployment process.

Free CRM Directory Link: http://www.crmmastery.com/article.asp?articleid=5965.

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