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<copyright>Copyright 2008 ECLIPSE DEVELOPER&apos;S JOURNAL</copyright>
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<title>Viewpoint: Is &quot;RIA&quot; a Ploy to Keep Merriam-Webster in Business?</title>
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<pubDate>Sun, 02 Mar 2008 03:00:00 GMT</pubDate>
<description>Marketing gurus create new terminology like &apos;RIA&apos; and &apos;Web 2.0&apos; in order to force people to engage in new conversations without them dragging along their baggage of ingrained prejudices about what something is or is not. They also do it - I am convinced - to make themselves seem smart. But we should not have to keep inventing new words in order to have these new conversations.</description>

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