
Marketing gurus create
new terminology like
'RIA' and 'Web 2.0' in
order to force people to
engage in new
conversations without
them dragging along their
baggage of ingrained
prejudices about what
something is or is not.
They also do it - I am
convinced - to make ...
Mar. 2, 2008 03:00 AM Reads: 2,955 Replies: 2