Articles by Matt Goddard

The Do's and Don'ts of Web 2.0 Marketing

Sun, 09 Dec 2007 23:00:00 EST

Marketing online isn't as easy as it used to be. Back in the day, all we had to do was write some slick ad copy and hand it over to the Webmaster to be published online. If these pages somehow made their way onto one of the various search engines, it was a pleasant bonus. Today, copy is called content, Webmasters are called engineers, and the goal is making the first page of Google, which is trading at nearly $700 per share.

Web 2.0 - Web 3.0 - The "Social Web"

Fri, 02 Nov 2007 01:15:00 EDT

Let's consider the pages of a traditional corporate Website. They include an 'about me' page, a contact page, a careers section, and probably a page with news and press releases. The words look good on paper, and, more than likely, a committee gave the final sign-off on the site's content. Visitors frequent these pages because they want to learn about the company's products and services, contact the company by phone to request more information, or find a job.

Is Your E-Mail System Broken?

Mon, 01 Oct 2007 02:30:00 EDT

'The e-mail system is in a complete heap.' Those are the words of Sir Tim Berners-Lee, the man who created a little something called the World Wide Web, in reference to e-mail's shortcomings as a communications tool. His message is that although e-mail is effective for one-on-one dialogue, it has flaws that impede the kind of knowledge gained from true team collaboration. To promote collaboration for your teams and projects in ways that e-mail cannot, the answer lies in the corporate potential of 'Web 2.0' tools.